POPVIL Launches ColorSoft™ Activewear Collection Extending Bold Aesthetic

SHANGHAI, Oct. 14, 2026 /CourierPR/ -- POPVIL, a swimwear-led women's apparel brand known for its bold color blocking and playful contrasts, has expanded its product line to include activewear. The new ColorSoft™ collection, launched today, extends the brand's vibrant aesthetic into everyday movement and weekend activities.

According to POPVIL, the ColorSoft™ collection was inspired by customer feedback and the brand's commitment to helping women feel comfortable, supported, and confident.

POPVIL conducted surveys in August 2025 and August 2026, collecting more than 1,000 responses from customers who had purchased the brand's swimwear. Over 65% of these customers reported that they exercise regularly, highlighting the brand's growing relevance in the active lifestyle market.

The ColorSoft™ collection brings POPVIL's recognizable color DNA into activewear through contrast binding, color blocking, clean lines, and figure-flattering silhouettes. The "Soft" in ColorSoft™ emphasizes the collection's focus on comfort. Several core styles use a custom-developed brushed nylon-spandex fabric designed to balance next-to-skin softness, stretch, and supportive hold. Early testers described the fabric as "buttery soft," and it also offers moisture-wicking performance and breathability for movement and everyday wear.

POPVIL's core customer base consists of women aged 30 and older, and the brand designed the ColorSoft™ collection around their needs. Key categories include sports tanks with built-in support, high-waisted leggings, and all-in-one active dresses. The sports tanks integrate built-in bras and coverage into a single top, with varied necklines, open-back details, and contrast-color elements. High-waisted leggings feature a softer, smoother high-rise fit with less digging through the waist, and all-in-one active dresses are designed as complete outfits in one piece, eliminating the inconvenience of detachable liners.

The ColorSoft™ collection is now available at popvil.com and through the official POPVIL TikTok Shop, @popvil_official. The collection includes sports tanks, leggings, active sets, and active dresses, with additional silhouettes and colorways planned.

Founded in 2020, POPVIL primarily serves women in their 30s and beyond, creating products designed around flattering fit, comfort, and everyday confidence. The brand's "Wear the Good Mood" philosophy is embodied in its commitment to helping women feel good in what they wear.