Popcorn Brand Expands into Major Retail Stores
News related to:Popsmith · 1 min read
SANTA MONICA, Calif., Sept. 22, 2026 /CourierPR/ -- Popsmith, a premium popcorn brand founded with a mission to make popcorn better, has seen a significant rise in its popularity and recognition, particularly after its selection for Oprah’s Favorite Things in 2024. The brand has now sold out three times since then, a testament to the surge in demand that followed the feature. Popsmith’s signature Popsmith Popper, a design-forward stovetop popcorn popper, has been selected for Oprah’s Favorite Things, which has introduced the brand to a national audience and created a surge in demand.
The brand has also expanded its reach by selling through Costco and Crate & Barrel, and is now preparing for its biggest retail expansion yet: a nationwide rollout in Williams Sonoma stores in Q4 2026. This expansion is expected to further solidify Popsmith’s position as a premium popcorn brand, with the company now serving more than 100,000 customers and generating approximately $20 million in lifetime revenue.
The company’s strategy is to build a brand around the entire popcorn experience, with customers who purchase the popper able to return for kernels, oils, salts, seasonings, and popcorn kits, transforming what could otherwise be a one-time purchase into an ongoing relationship with the brand.
To capitalize on this growth, Popsmith is currently raising growth capital through an equity crowdfunding campaign on StartEngine, giving retail investors the opportunity to become shareholders in the brand with a minimum investment of $350. To learn more about the investment opportunity, visit www.investinpopsmith.com.
Popsmith’s expansion into Williams Sonoma stores in Q4 2026 marks the brand’s biggest retail push yet, and the company is on pace to generate approximately $9 million in revenue in 2026. The brand’s continued success is expected to solidify its position as a premium popcorn brand, with the popper serving as the starting point for a relationship that extends across the entire popcorn experience.