Penetron appoints Specifications Developer to bolster Midwest and Central USA market presence

ORLANDO, Fla., Sept. 5, 2026 /CourierPR/ -- Penetron, a leading manufacturer of specialty construction products, has bolstered its Midwest and Central USA market presence by appointing Sean Allison as Specifications Developer. The new hire, based in Green Bay, Wisconsin, will support architects, engineers, and specification professionals across a wide range of states including Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Minnesota, Iowa, Missouri, Arkansas, Louisiana, Illinois, and Wisconsin.

Allison's role will involve working closely with Penetron's engineering support team and account managers to build and maintain relationships with key industry professionals. He will educate these professionals on Penetron’s crystalline waterproofing and anti-microbial technology and assist in expanding the company's presence in master specifications within his designated regions.

With over three decades of experience in sales, key account management, and technical support, Allison brings a wealth of industry knowledge. His expertise covers construction project management, concrete solutions, building materials, and installation quality. Previously, Allison was the founder and owner of Hardscapes Unlimited, a commercial hardscape design firm serving the Midwest and Central USA.

"Adding Sean to our engineering support team will enhance our efforts to make Penetron a standard component of master specifications in our targeted markets," said Cassandra Gouws, Technical Manager for Penetron USA. "His technical expertise and understanding of the industry will help architects and engineers manage project specifications more effectively."

Sean Allison expressed his enthusiasm for the new role: "In my career, I have helped countless architects and engineers through the different phases of the project life cycle to ensure successful results. I joined Penetron to be part of a great team environment that could provide solid product solutions."

Christopher Chen, Director of The Penetron Group, emphasized the importance of this appointment: "Expanding our engineering support team is a central part of our continued commitment to customer support. We welcome Sean to the team, and his technical expertise makes him a highly effective addition to the company."

The Penetron Group specializes in concrete waterproofing, concrete repairs, and floor preparation systems, operating through a global network with regional offices, representatives, and distribution channels. The company aims to continue its support to the design and construction community through these various touchpoints.