Zen-Tek Coatings Introduces Safer Surface Etching Solution

Zen-Tek Coatings, a supplier of professional refinishing coatings dedicated to delivering high-performance solutions that combine innovation, durability, and ease of use, has recently released AdvanEtch, a new and safer surface preparation solution designed to replace the use of hydrofluoric acid etchers. The company's founder, John Venuti, emphasized the safety concerns and inefficiencies associated with traditional acid etching methods, which have long been a critical step in any refinishing job. These traditional methods have always been the part of the job that refinishers worry about most, both for their own safety and for the surfaces they are working on.

Venuti and his team at Zen-Tek Coatings have developed AdvanEtch, a zero-VOC, low-odor gel that creates a precise microscopic profile without degrading the underlying material, giving primer and topcoat a consistent foundation to bond to. Unlike legacy etchers that can ruin materials on contact, AdvanEtch gives applicators time to wipe away excess product before it affects grout or fixtures. It also works as a deglosser on porcelain, enamel, and ceramic tile, making it a versatile and effective solution for a wide range of surfaces.

The AdvanEtch gel formula stays where it is applied, including on vertical tub walls and tile, which helps reduce drips and waste. It etches consistently in five to 10 minutes and is neutralized with a simple water rinse. Unlike legacy etchers that can ruin materials on contact, AdvanEtch gives applicators time to wipe away excess product before it affects grout or fixtures. It also works as a deglosser on porcelain, enamel, and ceramic tile.

Zen-Tek Coatings is a supplier of professional refinishing coatings dedicated to delivering high-performance solutions that combine innovation, durability, and ease of use. Founded by industry experts with more than 30 years of experience in refinishing and remediation, the Addison, Illinois company manufactures a complete line of surface preparation products, primers, topcoats, and additives for tubs, tile, showers, sinks, countertops, and cabinets. AdvanEtch is part of Zen-Tek's complete refinishing system, which includes products like Zen-Strip, Prime-X, WTR-Prime, Zenix, Synergy, and WTR-Tek.

AdvanEtch is available directly from Zen-Tek Coatings, and professional refinishers can request a sample. Product details are available at zentekcoatings.com/advanetch. AdvanEtch is a significant step forward in the refinishing industry, offering a safer, more effective alternative to traditional acid etching methods. The company's commitment to innovation and safety has once again set a new standard in the field of surface preparation.