Oliveda International, Inc. Partners with Bibhu Mohapatra for New York Fashion Week

SANTA MONICA, CA, Sept. 11, 2026 /CourierPR/ -- Oliveda International, Inc., a company known for its waterless beauty products, has announced a groundbreaking collaboration with internationally acclaimed fashion designer Bibhu Mohapatra for New York Fashion Week. The partnership brings together the brands OLIVE TREE PEOPLE and Olive Rose with Mohapatra's design expertise to create a one-of-a-kind couture gown for the event.

For over 4,000 years, the olive tree has been a symbol of beauty, vitality, and transformation. This year, the tree will take center stage in the world of fashion. Mohapatra will transform the iconic leaves and the beauty and sensuality of the rose into a stunning couture creation. The gown, exclusively designed for Olive Tree People, Oliveda, and Olive Rose, will be the centerpiece of the collaboration.

Behind the scenes, Olive Tree People and Olive Rose will lead the beauty experience for the show. A team of more than 20 makeup artists, under the direction of Luis Casco, the Chief Celebrity Makeup Artist of Olive Rose, will create the runway beauty looks and prepare the models and invited VIP guests. Olive Rose, which made its debut at New York Fashion Week last year as the world's only makeup line based on Hydroxytyrosol, will return on an entirely new scale this year. The brand will not only inspire the makeup but also serve as the foundation for an exclusive Bibhu Mohapatra couture creation.

The front row will be transformed into a unique beauty ritual. Front-row guests will be offered individually hand-braided olive crowns, an ancient symbol of beauty, peace, strength, and victory. To celebrate the launch of the new Olive Tree People Hydroxytyrosol Hydrogel Face Masks and Eye Patches, guests will be invited to participate in a choreographed beauty ritual before the runway show begins. Wearing the new Hydroxytyrosol treatments alongside their olive crowns, the most photographed guests will create an unexpected image: an entire front row crowned by the olive tree, with their faces beneath Hydroxytyrosol masks.

The collaboration connects every part of the Olive Tree People universe. The olive tree inspires the dress, Olive Rose creates the color, Hydroxytyrosol touches the skin, the olive crowns transform the guests, and Bibhu Mohapatra brings the entire story to life through fashion. It is a meeting of ancient beauty intelligence and modern creative expression, taking place inside one of Manhattan's most iconic ballrooms.

The event will feature a one-of-a-kind Olive Rose gown, created by Mohapatra exclusively for Olive Tree People, Oliveda, and Olive Rose. The design brings together two worlds: the olive tree, represented through its iconic leaves, and Olive Rose, expressed through the beauty and sensuality of the rose. The gown is not simply a dress featuring the symbols of two brands; it is the story of an ancient tree transformed into modern couture.

For thousands of years, the olive tree has represented beauty, strength, and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of the world into couture. On Monday, the olive tree will no longer stand beside the runway; it will walk it. Thomas Lommel, Founder of Olive Tree People, expressed the significance of the collaboration, stating, "For thousands of years, the olive tree has represented beauty, strength, and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture."

The event is set to take place at The Pierre Hotel in Manhattan, with the New York Fashion Week show scheduled for Monday. The collaboration marks a significant step in the integration of ancient beauty traditions with modern fashion, creating a unique and unforgettable experience for attendees.