Noctría Launches in Los Angeles with Premium Mezcal Cocktails
News related to:Noctría · 2 min read
LOS ANGELES, CA, Oct. 06, 2026 /CourierPR/ -- Noctría, a premium mezcal-based ready-to-drink cocktail brand, has officially launched in Los Angeles, marking a new entry into the nightlife and hospitality market. Founded by Stella Bieltvedt and Siggi Kjartan, the brand aims to bring a more authentic and stripped-back drinking experience to consumers. The idea for Noctría began in 2015 while Kjartan was directing a project in Mexico City and was introduced to mezcal for the first time. Years later, after returning to Iceland, he and childhood friend Stella Bieltvedt began exploring the possibility of importing premium Mexican spirits while reconnecting with longtime collaborators in Oaxaca connected to the Bruxo mezcal community.
Noctría's inaugural flavors, Smoky Ranch Water and Spicy Mezcalíta, are crafted with just five ingredients: CRM-certified artisanal espadín mezcal sourced from San Mititlán, Oaxaca, Icelandic glacial water, natural plant-based flavors, agave, and sea salt. The simplicity of the recipe is intentional, as the founders believe in letting the mezcal take center stage. Each 12-ounce can contains 5% ABV, 130 calories, and an MSRP of $5.99.
The brand's launch campaign, "Enter the Night," emphasizes a nightlife-driven perspective, focusing on hospitality, music, late dinners, and conversations. "People are craving texture again," said Kjartan.
Noctría is blended and co-packed in Los Angeles by BevPak LA and distributed through Park Street. The brand launched first in Los Angeles with an emphasis on hospitality-driven neighborhoods and nightlife destinations including Hollywood, West Hollywood, DTLA, Venice, Santa Monica, and Silver Lake. Its launch campaign, "Enter the Night," positions Noctría as more than a beverage rollout. The campaign will include nightlife partnerships, hospitality collaborations, experiential events, and selective retail expansion throughout Los Angeles.
Visually, Noctría intentionally eschews the pastel-heavy aesthetic common throughout the canned cocktail category, embracing darker tones, tactile design, and cinematic imagery inspired by nightlife culture.
Noctría is currently available at several retailers, including Allans Market, Bar Keeper, Beelman’s, Dimension Liquor, Hi-Times Wine Cellars, Hilltop Liquor, Jason’s Wine & Spirits, Nady’s Liquor Costa Mesa, Nady’s Liquor Santa Ana, Ramirez Beverage Center, and others. The brand has also expanded its retail footprint to Total Wine & More, the nation's largest independent wine and spirits retailer. Noctría's Spicy Mezcalíta will be available at eight Total Wine & More locations across California and Florida, including San Diego (Mission Valley and Carmel Mountain), San Mateo, and Long Beach. In Florida, shoppers can find it in Orlando, Fort Myers, Palm Beach Gardens, and Sarasota.
The brand's launch in Los Angeles began with an emphasis on hospitality-driven neighborhoods and nightlife destinations, including Hollywood, West Hollywood, DTLA, Venice, Santa Monica, and Silver Lake. Noctría is available now at drinknoctria.com, where fans can use the site’s retailer finder to locate the nearest place to buy, or have cans mailed directly to their door. The brand's launch addresses a market gap for premium, artisanal cocktails that prioritize simplicity and authenticity over mass-produced, overly processed options.
Noctría's unique approach and focus on authenticity and simplicity in a crowded market position it as a standout in the ready-to-drink cocktail category. The brand's launch in Los Angeles and its expansion to Total Wine & More represent significant steps in its growth strategy, aiming to reach a broader audience while maintaining its commitment to quality and craftsmanship.