netpulse AG Reveals New Insights on Brand Visibility in AI Search Answers

WINTERTHUR, ZH, Oct. 23, 2026 /CourierPR/ -- netpulse AG, a digital marketing agency based in Winterthur, Switzerland, has revealed new findings on how brands appear in AI-generated search answers. Founded in 2009 and now staffed by a team of around twenty, the agency has examined how companies surface across platforms like ChatGPT, Perplexity, and Google AI Mode. This research focuses on how brands are cited in AI-generated answers, a shift from traditional search results.

The findings highlight a significant gap between companies' visibility in conventional search listings and their presence in AI-generated answers. According to netpulse AG, the companies most frequently cited in AI-generated answers are not always those ranking highest in conventional search listings. This discrepancy points to a changing landscape where generative systems summarize and attribute sources differently than classic search results.

In the Swiss context, this shift is particularly notable. Switzerland, with its multilingual search behavior spread across German, French, and Italian language regions, presents a fragmented market. A brand can perform well in one language region while remaining largely absent in AI answers served in another. This pattern has been observed repeatedly across netpulse AG's data set.

The agency's approach reflects its commitment to understanding and optimizing for this new reality. netpulse AG combines classic search engine optimization (SEO) and Google Ads management with generative engine optimization, a discipline focused on how brands appear within AI-generated responses. Rather than relying on external visibility scores, the agency built its own instrumentation to observe how AI systems select and cite sources over time.

Technical site health remains a critical component of netpulse AG's strategy. Through its netpulse Web Vitals analysis, the agency monitors Core Web Vitals metrics, including Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. These measurements reflect how quickly and smoothly a page loads and responds, and the agency notes that the same structural and performance signals that support conventional rankings also influence how reliably content can be read and referenced by AI systems.

Lukas Nauer, a managing representative at netpulse AG, emphasized the importance of directly tracking AI visibility.

netpulse AG plans to continue reporting concrete findings from its ongoing measurement program as AI-driven search tools mature and their influence on referral traffic becomes more pronounced across different industries and markets. The agency's services include online marketing strategy, SEO, search engine advertising, generative engine optimization, web design, web analytics, social media marketing, and e-commerce services.