Mondelēz International Invests in Undercover Snacks

EAST HANOVER, N.J., Oct. 30, 2026 /CourierPR/ -- Undercover Snacks, the innovative better-for-you snack company known for its delicious chocolate-covered and frosted quinoa crisps, has announced a major milestone. Mondelēz International, one of the world's largest snacking companies, has made a majority investment in the company. This partnership is expected to accelerate Undercover's growth, innovation, and reach while maintaining the entrepreneurial culture that has driven the brand's success.

Undercover Snacks was founded in 2016 by Diana Levy, who set out to create a snack that her entire family could enjoy following the diagnosis of two of her three teenage daughters with celiac disease. What began in Diana's kitchen has grown into a nationally recognized brand, with its products sold in more than 25,000 retail locations and enjoyed by millions of travelers each month on United Airlines.

The company's unique offering, which combines indulgent taste and crunch with simple, high-quality ingredients, has allowed it to expand its product line with new flavors and formats. Undercover's commitment to using non-GMO, certified gluten-free ingredients and sustainable sourcing practices has helped it build a loyal following among consumers looking for a delicious and more permissible way to indulge.

Mondelēz International's investment will enable Undercover to capitalize on growing consumer demand for better-for-you snacks and permissible indulgence. The company will continue to operate as a standalone business, led by its existing management team, while gaining access to Mondelēz's extensive capabilities, resources, and expertise. This partnership will accelerate innovation, distribution, and long-term growth for Undercover.

Undercover Snacks has grown rapidly, with its products sold at leading retailers such as Whole Foods Market, Target, Walmart, Kroger, CVS, Walgreens, Sprouts, and Albertsons, as well as on Amazon and UndercoverSnacks.com. The company has also gained significant brand recognition through its longstanding relationship with United Airlines, which has handed out over 175 million units of its snacks since 2023 as one of its complimentary main-cabin snacks.

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately $38.5 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar, and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka, and Toblerone chocolate.

Undercover Snacks will operate as a standalone business within Mondelēz International's North America Ventures business unit, alongside other high-growth brands including Perfect Snacks, Tate's Bake Shop, and Hu Chocolate. Diana Levy will continue to lead the Undercover team as CEO, and Michael Levy will continue to focus on the company's growth, strategy, and operations as President and COO. Diana and Michael will retain a significant minority stake in Undercover and will both serve on its Board of Directors.

This partnership marks a significant step for Undercover Snacks, positioning the company to expand its reach and innovation capabilities while preserving its entrepreneurial spirit and commitment to simple, high-quality ingredients.