Mediaplanet Launches Disaster Preparedness Campaign in USA TODAY

NEW YORK, Sept. 25, 2026 /CourierPR/ -- Mediaplanet, a leading media company, has launched a comprehensive Disaster Preparedness campaign aimed at helping individuals, families, small businesses, and communities prepare for both natural and cyber emergencies. The campaign, published in USA TODAY and through Mediaplanet’s Impacting Our Future digital content hub, brings together leading organizations to provide actionable information covering the full disaster lifecycle, from preparing before an emergency to navigating recovery afterward.

According to the National Oceanic and Atmospheric Administration (NOAA), the United States experienced 27 weather and climate disasters causing at least $1 billion in damage in 2024, bringing the total number of billion-dollar disasters since 1980 to 403. The 2024 events alone caused an estimated $182.7 billion in damage. NOAA's historical data highlights a significant increase in the frequency of these disasters, noting that the U.S. averaged 3.1 billion-dollar disasters per year during the 1980s, compared with 12.8 per year during the 2010s.

The campaign emphasizes that disaster preparedness is not limited to physical disasters such as hurricanes, floods, wildfires, and severe storms. Cyberattacks, technology disruptions, and loss of access to critical digital systems are also becoming increasingly important parts of emergency planning. The campaign provides actionable information on topics such as protecting homes and businesses, creating emergency communication plans, understanding insurance coverage, preparing for cyber disruptions, and supporting long-term recovery.

Featured organizations include the U.S. Chamber of Commerce, Team Rubicon, U.S. Small Business Administration, Federal Alliance for Safe Homes (FLASH), World Central Kitchen, Insurance Information Institute, Center for Disaster Philanthropy, and Baby2Baby, among others. The campaign is available in USA TODAY and online through Mediaplanet's Impacting Our Future digital content hub beginning Friday, September 25, 2026.

The need for preparedness has become increasingly evident as the United States experiences more frequent high-cost weather and climate disasters. The campaign aims to provide practical guidance to help individuals, families, small businesses, and communities prepare for both natural and cyber emergencies. By bringing together leading organizations, the campaign seeks to ensure that the information provided is comprehensive and actionable, covering every stage of the disaster lifecycle.

The campaign's topics include protecting homes and businesses through practical resilience and preparedness measures, creating emergency communication plans and maintaining access to information when power or cellular networks are disrupted, understanding insurance coverage, deductibles, and disaster assistance, preparing for cyber disruptions and protecting critical information and systems, strengthening disaster response through advance planning, supplies, and community partnerships, supporting long-term recovery, including housing, economic stability, and community needs, and meeting the needs of children and families during emergency response and recovery.

The campaign emphasizes that disaster preparedness is not simply about reacting when an emergency happens, it is about taking practical steps today that can help individuals, businesses, and communities respond and recover when disruptions occur. By providing this information, Mediaplanet aims to empower the public to be better prepared for the challenges that lie ahead.