Mavlers Agency Expands to 600 Partners with Surge in AEO and GEO Demand

Mavlers Agency, a full-stack digital marketing agency, has surpassed 600 agency partners worldwide, reflecting a significant expansion driven by growing demand for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) services. According to internal data, the company has been adding an average of 20+ new partners per month over the past year.

The surge in agency partnerships is attributed to a shift in client demand toward AI-driven search visibility. Many agencies are opting to white-label these specialized services rather than building in-house teams, a strategy that aligns with Mavlers Agency's business model. The company now collaborates with 400+ specialists to deliver AEO and GEO services under the branding of partner agencies.

"Nital Shah, Co-Founder of Mavlers Agency, explained that the influx of agencies seeking AEO and GEO services is due to their clients' increasing focus on AI search visibility. 'Agencies aren't coming to us because they're short on ideas. They're coming to us because their clients are asking for AEO and GEO work right now, and hiring for it takes months they don't have,' said Shah."

Darshan Modi, Director of Digital Marketing at Mavlers Agency, emphasized the company’s approach to handling AEO and GEO services. "Every agency that comes to us with an AEO or GEO request is trying to solve the same problem: their client wants to show up in AI answers, and the agency doesn't have the expertise or anyone on staff who has actually done that work before," he said.

Mavlers Agency has streamlined its process for achieving AI visibility, using an automated pipeline that captures the sources AI models cite for a given query. This system flags where Mavlers Agency is missing from those listicles and roundups, and drafts personalized outreach to close the gap. The entire research-to-outreach cycle is now down to minutes, compared to days in the past. The company’s internal team has applied a similar production-first approach to partner AEO/GEO engagements.

Since its inception, Mavlers Agency has worked with over 7,000 brands globally, covering the United States, United Kingdom, and Australia. The company provides SEO, generative engine optimization, paid media, web development, and design services to both agency partners and brands.

The growth in agency partnerships reflects a broader trend in the digital marketing industry as agencies look to adapt to the evolving landscape of AI-driven search. Mavlers Agency’s success in this area underscores the increasing importance of specialized white-label services in meeting client needs in the age of AI.