Victoria Jackson and Bill Guthy Lead No Makeup Makeup into Next Chapter
News related to:No Makeup Makeup · 2 min read
LOS ANGELES, Nov. 11, 2026 /CourierPR/ -- No Makeup Makeup, a skin-first, tech-led color cosmetics brand, has announced a significant leadership transition that will accelerate its growth and expand its reach. Victoria Jackson, the founder of the no makeup makeup movement in 1986, is stepping into the role of Executive Chair and Chief Creative Officer. Her longtime business partner and husband, Bill Guthy, who co-founded Guthy-Renker in 1988, will take on the role of Chief Executive Officer. This marks the first time Guthy will lead a beauty brand outside the Guthy-Renker portfolio.
Jackson, who pioneered the no makeup makeup movement decades before minimalist beauty became a defining trend, has been at the forefront of the beauty industry for over four decades. Her namesake cosmetics brand generated more than $1 billion in sales, revolutionizing how beauty products were marketed and sold directly to consumers. Guthy, a visionary entrepreneur, has built one of the world's most successful direct-to-consumer businesses, helping launch and scale iconic beauty brands such as Proactiv, Meaningful Beauty, and IT Cosmetics.
The leadership transition comes at a pivotal moment for No Makeup Makeup. In its first full year, the brand achieved eight-figure revenue and built a growing community of more than 200,000 customers, demonstrating strong consumer demand for its skin-first approach to beauty. The brand has earned national recognition while expanding its presence across direct-to-consumer, QVC, Amazon, and emerging digital commerce channels.
At the heart of No Makeup Makeup is Jackson's enduring philosophy that less is best, brought to life through innovative, skin-first formulas designed to enhance rather than conceal natural beauty. The brand's proprietary technologies, including FlexShade Technology™ in its foundation, FlexScent Technology™ in its No Fragrance Fragrance™, and Longevity Lift Technology™ in its mascara, reflect its commitment to creating products that adapt to the individual rather than asking the individual to adapt to the product.
As Founder and Chief Creative Officer, Jackson will continue to guide the brand's creative vision, product innovation, and marketing direction. As CEO, Guthy will oversee the company's operations, financial performance, and commercial growth strategy. Together, they will focus on scaling No Makeup Makeup into a leading modern beauty brand, expanding its product portfolio, deepening consumer engagement, and accelerating growth across an increasingly omnichannel marketplace.
The appointments mark a significant milestone for No Makeup Makeup as it looks toward its next phase of growth, guided by the same philosophy that inspired its creation: less is best. Jackson, a beauty entrepreneur, author, and philanthropist, has spent decades championing a more natural, effortless approach to beauty. She was inducted into the National Women's Hall of Fame in 2017. Guthy, a visionary entrepreneur and business leader, has built a global direct-to-consumer powerhouse, generating more than $25 billion in cumulative sales since its inception.
No Makeup Makeup, founded by Jackson, is a skin-first beauty brand redefining modern beauty through innovation, simplicity, and authenticity. Guided by Jackson's philosophy that less is best, the brand creates intuitive, high-performance formulas designed to enhance natural beauty. From complexion and color to fragrance, No Makeup Makeup makes beauty effortless, intuitive, and uniquely personal. Because less makeup means more you. No Makeup Makeup is available at www.nomakeupmakeup.com, QVC, Amazon, TikTok Shop, and goop.com.