Market America Completes Sale of SHOP.COM Domain, Launches New Platform
News related to:Market America · 2 min read
GREENSBORO, N.C., Sept. 28, 2026 /CourierPR/ -- Market America has completed the sale of the SHOP.COM domain name to Shopify, marking a significant milestone in the company's digital evolution and ushering in a new chapter for the 34-year-old global business. This transaction is part of a broader transformation designed to simplify the customer experience, accelerate innovation, and provide entrepreneurs with more powerful technology for building their businesses in a rapidly changing digital economy.
On September 22, Market America launched a completely reimagined MarketAmerica.com, built on Shopify and enhanced with AI-powered shopping. The new platform aims to unite the company's exclusive brands, products, technology, shopping experience, and UnFranchise® Business within one primary global digital destination. This move represents more than a change in web address; it is a strategic shift that will streamline operations and enhance the overall customer experience.
Market America acquired SHOP.COM in 2011 and spent the next 15 years developing the domain into an international shopping destination serving customers and UnFranchise® Owners around the world. SHOP.COM became an integral part of Market America's expansion into social shopping and digital commerce. Its sale comes at a time when Market America is making significant investments in the next generation of its commerce platform.
The new MarketAmerica.com offers a faster, modernized, and mobile-first shopping experience, including simplified checkout, improved search and navigation, and Atlas, Market America's AI-powered shopping assistant. Popular customer programs and experiences, such as Subscribe & Save, Cashback, and the 60-Second Health Quiz, remain part of the platform. For Market America's UnFranchise® Owners, the unified platform creates a clearer connection between the company, its exclusive products, customers, and the entrepreneurial business behind them.
Founded in 1992, Market America has evolved through multiple generations of commerce, from relationship marketing and direct-to-consumer retail to e-commerce, social shopping, and now AI-enabled commerce. The company sees the launch of the new MarketAmerica.com as the foundation for its next stage of growth, with continued investment planned across its exclusive brands, artificial intelligence, digital commerce technology, and the evolution of the UnFranchise® Business.
Market America operates in 10 markets and serves customers in more than 190 countries and territories. The company and its global community of UnFranchise® Owners and customers have generated billions of dollars in retail sales. MarketAmerica.com brings together Market America's exclusive brands and products with shopping technology, entrepreneurial tools, training, and resources designed to help UnFranchise® Owners build their businesses.