Magnite Launches First Agentic Campaign in EMEA with Amnet France

PARIS, Sept. 08, 2026 /CourierPR/ -- Magnite, the largest independent sell-side advertising company, has taken a significant step in expanding its agentic capabilities in Europe, Middle East, and Africa (EMEA) by collaborating with Amnet France. This marks the company’s first agentic campaign in the region, leveraging technology to streamline the execution of video campaigns for a leading automotive manufacturer.

Amnet France, a programmatic trading desk, partnered with Magnite to build and activate a video campaign through ClearLine. The campaign was executed using Magnite’s buyer agent, which communicated with the Magnite seller agent to identify and activate relevant premium Connected TV (CTV) supply. This collaboration not only reduced the campaign setup time by approximately 70% but also delivered a strong video view-through rate (VTR) of 95%.

Barbara Thuillier-Romeri, Ad-Tech Manager at Amnet France, commented on the experience, stating, "As AI continues to mature, we wanted to understand how agentic technology could deliver practical value and complement the way we operate today. Working with Magnite gave us the opportunity to evaluate how their buyer agent could enhance the way our teams execute campaigns and drive stronger outcomes. We look forward to leveraging more of the product’s capabilities going forward, and are excited by the potential for this to evolve how we approach campaigns."

According to Edouard Schmidt, Commercial Director at Magnite France, "AI is only as valuable as the inventory and data it can access. Because Magnite’s buyer agent is embedded directly into the buying workflow, it can surface optimisation opportunities as they emerge and allows buyers to act on them faster to improve both operational efficiency and campaign performance. The results achieved with Amnet reinforce the value of connecting intelligence directly to execution, and we're excited to build on that momentum with more clients across EMEA."

The success of this campaign highlights the potential benefits of agentic technology in the advertising industry. By streamlining the process and leveraging advanced AI, Magnite and Amnet France have demonstrated a more efficient and effective way to execute video campaigns. This partnership sets a precedent for how agencies and advertisers can collaborate to achieve better outcomes in the rapidly evolving CTV landscape.

The campaign's strong performance underscores the potential for AI-driven solutions to enhance the overall advertising experience. As technology continues to advance, companies like Magnite and Amnet are at the forefront of innovation, pushing the boundaries of what is possible in the digital advertising space.