Luke's Lobster Offers $20 Lobster Roll Combo for National Lobster Day

PORTLAND, Maine, September 24, 2026 /CourierPR/ -- Luke's Lobster, the certified B Corp known for its best-in-class, traceable, and sustainable seafood sourced directly from fishermen, is celebrating National Lobster Day with a two-day deal on its signature lobster roll. On Thursday, September 24th and Friday, September 25th, guests at participating Luke's Lobster shacks nationwide can get a quarter-pound Lobster Roll and Chips combo for $20, a discount from the usual $26 to $28 price, depending on location.

The event marks the second year of National Lobster Day, a celebration that Luke's Lobster has embraced with enthusiasm. The company, founded by Luke Holden, a Maine native and third-generation lobsterman, and his co-founder Ben Conniff, is dedicated to bringing the quality, affordable lobster rolls of their youth to New York City. The duo opened their first lobster shack in a 250-square-foot space in the East Village of New York City in October 2009, nearly 17 years ago.

This year, Luke's Lobster is making it easier for everyone to enjoy a lobster roll by offering a special deal. The discount is part of their commitment to sustainability and socially conscious business practices, which led to their certification as a B Corporation in 2018. This certification reflects Luke's Lobster's deep devotion to each of its communities, its family of teammates, and the environment.

For more information, visit lukeslobster.com/pages/national-lobster-day-2026 or follow @lukeslobster on social media. The company's commitment to sustainability and socially conscious business practices is reflected in their certification as a B Corporation, a designation that underscores their dedication to the environment and their community. In 2024, Luke's Lobster was a recipient of the Travel + Leisure's Global Vision Award, further cementing their reputation as a leader in the sustainable seafood industry.

As Luke's Lobster continues to expand its network of shacks nationwide, the company remains committed to providing its customers with the freshest and most sustainable seafood available. By offering a $20 lobster roll combo, Luke's Lobster is not only celebrating National Lobster Day but also contributing to the celebration of sustainable seafood practices.