RITZ® Snacks Set to Return to Big Game in 2027

EAST HANOVER, N.J., Nov. 5, 2026 /CourierPR/ -- The RITZ® brand is set to return to the Big Game for a third consecutive year, showcasing its bite-sized snacks, RITZ® Bits Cracker Sandwiches and RITZ® Drizzled Minis Crackers. The RITZ® brand, which is owned by Mondelēz International, will air a 30-second advertisement during the second quarter of the 2027 Big Game on February 14th. This will mark the third consecutive appearance of the RITZ® brand at the Big Game, following its appearances with RITZ® Salty Club in 2025 and RITZ® Party in 2026.

The RITZ® brand, which has net revenues of approximately $38.5 billion, is a leader in the snacking industry. Mondelēz International, the parent company, has a diverse portfolio of iconic global and local brands such as OREO, RITZ, LU, CLIF BAR, and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA, and TOBLERONE chocolate. The company is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices.

The RITZ® brand's third appearance at the Big Game will feature its small-but-mighty RITZ® Bits portfolio, including RITZ® Bits Cracker Sandwiches and RITZ® Drizzled Minis Crackers. These snacks are designed for on-the-go snacking, perfect for hanging with friends or watching a game. RITZ® Bits Cracker Sandwiches feature a rich, salty, golden-baked taste of RITZ® Crackers paired with various fillings such as peanut butter or cheese. For a sweet-and-salty combo, RITZ® Drizzled Minis Crackers add either fudge or caramel-flavored coatings.

The RITZ® brand has been on a journey to evolve into a modern savory snacking powerhouse, and the Big Game has been an important part of that effort. The brand's first two appearances with RITZ® Salty Club in 2025 and RITZ® Party in 2026 delivered positive returns for the brand. The RITZ® Bits portfolio has been a powerful growth engine for the brand and for the category at large, with double-digit growth every year for the past five years. Now is the time to double down because there is still significant opportunity to grow awareness and trial of the RITZ® Bits portfolio.

The 2027 Big Game spot will be created by 72andSunny and produced by Publicis Production, and will be supported by a campaign spanning social and digital platforms, paid media, PR, and retail. The campaign will help the RITZ® brand reach consumers across generations, cultures, and households wherever they plan to celebrate game day.

Mondelēz International, the parent company, is committed to addressing changing consumer snacking habits. The RITZ® brand is up for anything, any appetite and any occasion, with a snack that fits any moment. The RITZ® brand's diverse portfolio seeks to address changing consumer snacking habits, and the RITZ® Bits portfolio is a favorite for on-the-go snacking, perfect for hanging with friends or watching a game.