Lucid Motors to Launch High-End Electric Vehicles in France
News provided byLucid Group, Inc · 2 min read
Lucid Motors is set to launch its high-end vehicles in France, partnering with Emil Frey France to bring its award-winning electric cars to the French market. The collaboration marks a significant step in Lucid’s European expansion strategy, as the company aims to establish a strong presence in one of Europe’s largest automotive markets.
The partnership combines Lucid’s direct import operations with Emil Frey France’s extensive expertise in automotive distribution. Together, they will offer a seamless and premium customer experience, with Lucid’s vehicles first appearing at the Paris Motor Show in October 2026.
"France is a crucial market for Lucid, and this partnership with Emil Frey France is a testament to our commitment to delivering premium electric vehicles," said Lawrence Hamilton, President of Europe at Lucid. "Our collaboration ensures a robust market launch and sets the stage for the expansion of our vehicle lineup."
Pierre Guignot, General Manager of Emil Frey France Import Division, added, "We are excited to welcome Lucid as a partner. Our role is to support the brand with our operational expertise, ensuring a smooth market entry for Lucid’s innovative vehicles."
At the Paris Motor Show, Lucid will showcase its flagship models, the Lucid Air and Lucid Gravity, both of which have garnered critical acclaim for their advanced technology and eco-friendliness. The Lucid Air, with its 920 kW (1,251 horsepower) and 0 g CO₂/km emissions, promises a driving range of 694 to 960 kilometers (WLTP), while the Lucid Gravity, with 617 kW (839 horsepower), offers a range of 536 to 739 kilometers (WLTP).
French customers will be able to experience Lucid’s vehicles firsthand at the Paris Motor Show from October 12 to 18, 2026, at Porte de Versailles. The show will serve as a platform for Lucid to introduce its vehicles officially in the French market and demonstrate the capabilities of its latest models.
"This partnership is a significant milestone in Lucid’s European growth strategy," Hamilton continued. "It underscores our dedication to providing exceptional mobility experiences and contributing to the global shift towards electric vehicles."
Emil Frey France, one of Europe’s leading automotive groups, will support Lucid’s operations with tailored services across various functions, ensuring a smooth and efficient market launch. The company’s extensive experience in automotive distribution and its commitment to supporting innovative brands make it an ideal partner for Lucid.
The launch of Lucid’s vehicles in France is part of the company’s broader strategy to expand its presence in Europe and meet the growing demand for high-performance electric vehicles. With the backing of Emil Frey France, Lucid is poised to make a significant impact in the French market, offering customers a premium driving experience and contributing to the region’s shift towards sustainable mobility.