Logiwa Appoints Supply Chain Veteran Bob Ouellette as Board Advisor

Logiwa, the AI-native fulfillment platform for high-volume third-party logistics (3PL) companies and omni-channel brands, has appointed Bob Ouellette as a Board Advisor. With over three decades of experience in supply chain design, implementation, and warehouse automation, Ouellette will contribute his expertise to guide the strategic direction of Logiwa IO.

Ouellette’s career highlights include his role as a former U.S. partner at global supply chain consultancy Argon & Co. and his tenure as a Vice President at a major warehouse management system (WMS) provider. His extensive experience spans the design and implementation of fulfillment systems for some of the world’s largest 3PL companies, e-commerce brands, and leaders in retail, cosmetics, service parts, and beverage.

According to Erhan Musaoglu, CEO and Founder of Logiwa, Ouellette’s expertise will be invaluable in helping clients implement fulfillment technology faster, optimize their facilities, and scale operations without adding headcount.

Ouellette’s implementation work extends well beyond traditional WMS capabilities into Warehouse Execution Systems (WES), Warehouse Control Systems (WCS), goods-to-person robotics, Automated Storage and Retrieval Systems (ASRS), pick/put-to-light, and unit sortation. Systems implemented under his guidance have historically delivered 2X to 3X increases in facility unit operating capacity.

"Logiwa has proven it can deliver the agility and scalability that modern 3PLs and high-volume fulfillment networks demand. I look forward to working with Erhan and the executive team to expand the platform's automation capabilities and help the Logiwa community fulfill brilliantly."

As a Board Advisor, Ouellette will support Logiwa's product and go-to-market strategy, with a focus on warehouse automation, robotics integration, and enterprise deployment. His appointment underscores Logiwa's commitment to staying at the forefront of fulfillment technology and meeting the evolving needs of its clients in the rapidly changing e-commerce landscape.