LogicSource Names Chris Banschbach as Chief Technology Officer

CHARLESTON, S.C., Nov. 4, 2026 /CourierPR/ -- LogicSource, a leading provider of procurement services and technology, has appointed Chris Banschbach as Chief Technology Officer. This move comes as the company continues to invest in its AI strategy, data architecture, and technology initiatives, building on the OneMarket® platform and AI-enabled category intelligence already serving more than 60 client procurement organizations.

Banschbach joins LogicSource with a wealth of experience, having previously served as Chief Technology & Innovation Officer at MediaSense, where he led the expansion of the company's data capabilities and AI-enabled assets. Prior to MediaSense, Banschbach was Marketing Services Global Offering Lead at Accenture Song, where he helped organizations leverage technology and data to improve business performance. He also served as Chief Technology Officer and founding member of Procurian, where he architected the company's technology-enabled delivery model and developed proprietary platforms.

Banschbach's mandate is to extend this advantage into more categories and more decisions, and to shorten the time between market insight and realized savings. The company draws on more than 40,000 market engagements a year and over $200 billion in benchmarked indirect spend across diverse industries, including retail, consumer goods, healthcare, and higher education. These complex categories, which typically represent about 20% of an organization's revenue, are areas where organizations often lack the capacity, focus, and scale to achieve best-in-class buying.

LogicSource's existing Technology leadership, product, and development teams will continue to support the business and will report to Banschbach in his new role. The company focuses exclusively on the sourcing and procurement of indirect goods and services, which typically represent about 20% of an organization's revenue and the area of greatest spending inefficiency. By combining decades of procurement expertise, superior market intelligence, cross-portfolio spending leverage, and its AI-enabled OneMarket® technology, LogicSource executes customized solutions that deliver immediate savings and sustainable value.

LogicSource, founded in 2006, has been executing the day-to-day procurement process for its clients for over 17 years. This work spans the complex categories that keep organizations running, including marketing, information technology, facilities, corporate services, distribution and logistics, packaging, and design and construction. Because LogicSource runs the day-to-day procurement process for its clients, this data is constantly updated to reflect current market conditions and expanded to new vendors and categories.

Banschbach brings more than 25 years of experience at the intersection of technology, data, product development, and managed services. His role at LogicSource is to widen the gap between what clients know and what suppliers offer, leveraging the company's extensive data and expertise to drive savings and innovation.