LEPAS To Host Inaugural Global Elegant Lifestyle Week This October

WUHU, China, Sept. 18, 2026 /CourierPR/ -- LEPAS, Chery Auto's Premium NEV brand, is set to host its inaugural Global Elegant Lifestyle Week this October during the 2026 Chery International User Summit. The event aims to explore new possibilities for mobility and everyday life in the new energy era, extending elegance beyond the car to the way people connect with mobility and lifestyle.

Ahead of the event, LEPAS has engaged in a series of cultural and lifestyle settings worldwide this summer. The brand has stepped into historic cinemas in Europe, equestrian events in Southeast Asia, fashion gatherings in South Africa, and art spaces in London. Through these engagements, LEPAS is exploring how "elegant mobility" can connect with diverse cultures and lifestyles.

LEPAS's approach to elegance is expressed through three core pillars: Leopard Aesthetics, Elegant Technology, and Exquisite Space. These values are designed to encourage self-expression, support a composed experience, and accommodate everyday life. By integrating these values into real-life settings, LEPAS aims to make its approach to elegance tangible for global customers.

For LEPAS, globalization means maintaining consistent brand values while understanding local cultures, responding to users' needs, and building trust through sustained engagement. In South Africa, LEPAS began connecting with communities before its products entered the market. Through sporting events, fashion shows, cultural gatherings, and community initiatives, the brand has made its idea of elegance more tangible while building a local presence and connection.

One notable initiative is the LEPAS x Malaysian Prime Minister Cup Equestrian Competition, where the brand shared the field with young riders. At the Transilvania International Film Festival, LEPAS celebrated originality with the creative community. At the Venice International Film Festival, the brand joined filmmakers from around the world. And at the London Design Festival, LEPAS explored the meaning of elegance with designers. Each of these events offers a distinct expression of an elegant lifestyle shaped by its cultural context.

LEPAS's efforts extend beyond the car to everyday life. The brand is gradually expanding from an automotive brand into a lifestyle brand, exploring how mobility can become part of everyday life. Technology works in the background, while elegance takes center stage.

This October, LEPAS Global Elegant Lifestyle Week will bring these explorations together, further connecting global users, partners, and cross-industry guests through mobility and lifestyle. LEPAS is committed to becoming the Preferred Brand for Elegant Mobility Life, bringing together Leopard Aesthetics, Elegant Technology, and Exquisite Space to transform elegance into a driving experience that users can see, feel, and trust.