Leel Phone and nGülam Launch Leel Entertainment for Children
News related to:Leel Phone · 2 min read
NEW YORK, NY, September 09, 2026 /CourierPR/ -- Leel Phone and nGülam have partnered to launch Leel Entertainment, a suite of music, video, and gaming services tailored for children aged 4 to 14. The offering is designed to provide a safe, child-centric digital experience, launching on September 1.
Leel Entertainment integrates with Leel Phone's device ecosystem, offering parental controls and a secure environment. The partnership leverages Leel's expertise in connected devices and nGülam's experience in launching and operating children's digital services. According to Natalie Antoschuk, Chief Marketing Officer at Leel Phone, the goal is to create an entertainment experience that caters to the unique needs and interests of children, rather than adapting general-audience platforms.
Leel Entertainment includes three key components: - Leel Music: Provides human-programmed stations across various artists, genres, moods, and activities. The content is updated weekly and carefully selected to avoid explicit lyrics and inappropriate themes. - LeelTV: Offers age-rated shows, movies, and short-form educational content. The service includes human-reviewed titles, live channels, editorial collections, and offline viewing options. - Leel Game: Features non-violent games in categories such as puzzles, creativity, adventure, and strategy. The platform is ad-free, excludes in-app purchases, and prohibits open multiplayer or stranger chat.
The partnership also focuses on editorial oversight and content acquisition. nGülam negotiated with record labels, movie studios, and game developers to bring licensed content to the services. Its proprietary technology ensures that all content undergoes screening, editorial review, and age-based programming before publication.
Adrian Janon, a Partner at nGülam, emphasized the importance of treating children as a distinct audience with their own tastes and expectations. He stated, "Children should not be treated as a profile inside an adult entertainment service. They are an audience in their own right, with their own tastes, rhythms, and expectations. Building for them requires the same creative ambition and operating discipline as any major global streaming business."
Leel Entertainment aims to provide a safer and more engaging digital experience for children, aligning with the European Commission's 2025 guidelines on protecting minors. These guidelines recommend disabling features that can contribute to excessive use, such as autoplay and communication streaks. Leel Entertainment's approach centers on editorial discovery, age-appropriate content, and an advertising-free experience.
Leel Phone's secure digital ecosystem for children includes devices like Leel Phone, Leel Tab, Leel Watch, Leel Chat, Leel Parent, Leel SIM, and now, Leel Entertainment. The company's mission is to bring together connected devices, entertainment, and parental controls to give children more freedom to explore while providing parents with the confidence to allow it.
nGülam is a media and technology consulting firm dedicated to helping companies build, launch, and operate digital products and services. It combines strategy with hands-on expertise in content, rights, programming, partnerships, distribution, and commercial execution across video, music, and gaming.