Jo Malone London partners with WildWash for luxury dog grooming

In London, September 1, 2026, pet lovers now have a new luxury grooming option to pamper their canine companions. Jo Malone London, the renowned British brand known for its exquisite fragrances and lifestyle products, has joined forces with WildWash, a premium pet care brand, to launch a unique shampoing formulation. The new product, infused with natural orange and cedarwood essential oils, promises to refresh and enhance the coat of any dog.

This innovative collaboration has garnered significant attention, thanks to the endorsement of Blue, a French bulldog who has appeared alongside his "dog dad" and Jo Malone London’s ambassador, Tom Hardy, in multiple campaign videos. Blue's approval adds a layer of authenticity and appeal to the product, reflecting the brand’s commitment to natural and high-quality ingredients.

WildWash, a brand recognized for its commitment to using premium, natural ingredients, has partnered with Jo Malone London to bring this shampoing to market. The 285 ml bottle, adorned with a charming illustration of one of four distinct dog breeds, offers a unique twist on traditional pet grooming products. However, to maintain the element of surprise, the specific breed design is revealed only at the point of delivery, creating an engaging and delightful experience for pet owners.

Suitable for both online and in-store purchases, this shampoing is designed to provide a spa-like experience for dogs. Its natural ingredients, including orange and cedarwood essential oils, work together to cleanse and invigorate the coat, leaving it with a healthy, glossy sheen. The product is now available for pre-order on Jo Malone London’s official website and in select Jo Malone London boutiques.

Jo Malone London and WildWash are inviting pet owners to experience the magic of their collaboration by visiting their online store or local boutiques. The shampoing is expected to launch in the coming weeks, and early adopters can look forward to a truly luxurious grooming experience for their furry friends.

For those eager to stay updated, Jo Malone London encourages pet owners to follow their social media accounts on TikTok, Instagram, Facebook, X, YouTube, LinkedIn, and Pinterest. The brand’s official handle, @JoMaloneLondon, will provide updates and exclusive content related to this exciting new product.