JETOUR Signs Three-Year Partnership with Malaysia Marathon

KUALA LUMPUR, Malaysia, Sept. 20, 2026 /CourierPR/ -- JETOUR, the automotive company, has taken a significant step in its "Travel+" strategy by signing a three-year Memorandum of Understanding (MoU) with the Malaysia Marathon. This partnership, witnessed by Prime Minister YAB Dato’ Seri Anwar Ibrahim, marks a long-term commitment to elevate local travel and cultural experiences in Malaysia.

The Malaysia Sarong Music Run 2026, held in Kuala Lumpur, saw JETOUR as the official automotive partner. The event, which brought together sports, music, and local cultural experiences, drew a crowd of over 20,000 participants. JETOUR organized a fleet of more than 100 vehicles for a city parade through the capital, showcasing its support for the event and local communities.

Building on its partnership since 2025, JETOUR and the Malaysia Marathon have now formalized their collaboration through the MoU. The three-year agreement, spanning 2027 to 2029, aims to explore opportunities in promoting local travel culture and co-creating outdoor lifestyle experiences. This move reinforces JETOUR’s presence in Malaysia and aligns with its "Travel+" philosophy, which emphasizes care and responsibility for nature and travel destinations.

During the event, JETOUR staged a drone light show above the Kuala Lumpur Twin Towers, blending elements of Malaysian culture with the message "TRAVEL WITH JETOUR." The display echoed Visit Malaysia 2026’s invitation to travelers worldwide to explore the country’s rich culture and natural beauty.

In addition to its event partnership, JETOUR has appointed "Travel Ambassadors" to strengthen local initiatives. During the Sarong Music Run, JETOUR recognized representatives from TCS, a freshwater turtle conservation organization, and PULIHARA, a sea turtle and marine ecosystem conservation organization, as "JETOUR Travel Ambassadors." By collaborating with local partners across diverse fields, JETOUR aims to integrate its travel, off-road, and conservation culture into its local brand initiatives, creating more diverse expressions of the "Travel+" philosophy in Malaysia.

Ke Chuandeng, President of JETOUR International, expressed the company’s commitment: "JETOUR is committed to providing travelers with 'Travel+', which also represents our care and responsibility for nature and travel destinations. We are pleased to partner with TCS and PULIHARA to support ecosystem conservation in Malaysia. Through mobility as a bridge, we hope to bring the 'Travel+' philosophy into local culture, build stronger connections with users and partners, and create better travel experiences for Malaysian consumers."

This partnership marks another step forward in JETOUR’s efforts to advance its "Travel+" philosophy in Southeast Asia and deepen collaboration with local cultural initiatives. JETOUR will continue working with local partners to develop more travel, outdoor, and cultural experiences tailored to regional user needs, further accelerating the global implementation of its "Travel+" strategy.