Jefferson’s Unveils 8-Year Age Statement Bourbon

LOUISVILLE, Ky., Sept. 22, 2026 /CourierPR/ -- Jefferson’s Bourbon has unveiled a fresh new look across its portfolio, inspired by the brand’s pioneering spirit and willingness to push the boundaries of bourbon. The company has been driven by curiosity since its founding, from experimenting with blending to aging bourbon at sea. The brand has continually challenged convention, and the latest update is the introduction of an 8-Year age statement for Jefferson’s Reserve, along with a proof increase to 96. This expression now delivers a richer, more complex bourbon and added depth in every glass.

The introduction of the 8-Year age statement marks a significant update in the portfolio, as the brand continues to evolve and reflect its innovative spirit. The new 8-Year Jefferson’s Reserve is aged a minimum of eight years in American oak, offering a dark fruit and vanilla custard upfront, followed by baking spice, oak, and toasted almond, with a long, spicy finish. This new age statement is a testament to the brand’s commitment to pushing boundaries and creating unique expressions of bourbon.

Additionally, Jefferson’s Very Small Batch Bourbon has also evolved to be bottled at 88 proof, enhancing its flavor and versatility. Whether enjoyed neat, on the rocks, or mixed in cocktails, the new Very Small Batch Bourbon offers a refined and balanced taste experience. The introduction of these new expressions is part of Jefferson’s ongoing effort to create a cohesive and distinctive portfolio that reflects the brand’s core philosophy of breaking tradition to create innovative and complex whiskeys.

Jefferson’s, founded in 1997 by Trey Zoeller and his father, Chet, is rooted in a family whiskey legacy dating back to 1799. The brand’s philosophy remains the same: the best bourbon isn’t made by following tradition, but by breaking it. The new packaging design, which better reflects the quality and character of the liquid inside, creates a stronger and more cohesive identity for the Jefferson’s portfolio.

The refreshed Jefferson’s core portfolio in 750ml bottles is currently rolling out across the country at spirits shops, restaurants, bars, and on JeffersonsBourbon.com. Additional sizing formats, including 375ml, 1L, and 1.75L bottles, will be available later this year. The lineup includes Jefferson’s Very Small Batch Bourbon, Jefferson’s Triple-Rye, Jefferson’s Reserve 8-Year-Old, and Jefferson’s Ocean Aged at Sea.

Jefferson’s Bourbon’s latest updates reflect the brand’s commitment to innovation and quality, making it a standout player in the bourbon category. The introduction of the 8-Year age statement and the new Very Small Batch Bourbon expressions are part of the company’s ongoing efforts to create a cohesive and distinctive portfolio that reflects its pioneering spirit and willingness to push the boundaries of bourbon.