JCDecaux France Wins Three Prestigious Awards in 2026 Media Competition
News related to:JCDecaux SE · 2 min read
JCDecaux France has been honored with three prestigious awards at the 2026 Grand Prix des Régies and Grand Prix des Médias, organized by CB News, a leading magazine in marketing and media communications. The awards were presented to JCDecaux in France for its outstanding contributions to media and advertising, recognizing the company's innovative approaches and impactful campaigns.
JCDecaux, known as the world's largest outdoor advertising company, received the Best Communications Stunt award for its special activation celebrating Céline Dion's return to the stage. The campaign, launched in March 2026, featured handwritten lyrics from the singer’s most iconic songs appearing anonymously on 130 JCDecaux street furniture assets in Paris, before simultaneously revealing the news in 12 major international cities. This creative and impactful activation generated an estimated 6.74 billion impressions and an earned media value of $64.2 million, underscoring JCDecaux’s ability to create viral and engaging content.
In addition to the special activation, JCDecaux was recognized as the Best Out-of-Home Media Partner 2026. This accolade, alongside the Grand Prix des Régies 2026, highlighted JCDecaux's comprehensive and innovative approach to media, which effectively enhances the urban landscape and reaches a vast audience. The company’s continued investment in technology and data analytics has enabled it to deliver measurable results for its clients, making JCDecaux a key player in the advertising industry.
Jean Muller, Executive Vice-President of Sales, Marketing, and Development at JCDecaux France, Luxembourg, Israel, and Belgium, expressed his delight at the recognition: "This triple recognition from CB News and our industry peers highlights the hard work and creativity of our teams. JCDecaux is a true brandformance media, enhancing brand awareness and reach while driving outcomes for our clients."
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, added: "We are deeply grateful to CB News, the jury, and all professionals who voted for us. This honor inspires us to continue innovating and supporting our clients as the media landscape evolves."
As the leader in out-of-home media, JCDecaux operates in 78 countries and reaches an estimated daily audience of 850 million people. With a diverse inventory of 1,105,906 advertising panels and a presence in 3,895 cities, JCDecaux offers a comprehensive suite of tools enhanced by AI, providing clients with an integrated platform for campaign creation, optimization, and management.
The company’s commitment to sustainability is evident in its carbon reduction trajectory, which has been approved by the SBTi, and its membership in the Euronext Paris CAC® SBT 1.5° index. JCDecaux also holds a gold medal status from EcoVadis, a recognized leader in extra-financial performance, and is a member of the UN Global Compact and the RE100, showcasing its dedication to environmental and social responsibility.
In summary, JCDecaux France’s success in winning three significant awards at the 2026 Grand Prix des Régies and Grand Prix des Médias is a testament to the company’s innovative approach and commitment to excellence in the advertising and media industry.