Japanese Haircare Brand &honey Launches at Ulta Beauty
News related to:&honey · 2 min read
NEW YORK, Sept. 25, 2026 /CourierPR/ -- Japanese haircare brand &honey has expanded its presence in the U.S. market by launching its products at Ulta Beauty, marking a significant step in its U.S. expansion. The brand, known for its honey-inspired approach to moisture-focused haircare, is now available online and in approximately 600 Ulta Beauty stores nationwide.
&honey's arrival at Ulta Beauty brings its signature ritualistic haircare approach to American consumers. The brand's philosophy centers on helping hair retain moisture throughout the routine, using a three-step ritual of shampoo, treatment, and hair oil. This approach aims to leave hair feeling softer, smoother, and more hydrated.
For its debut at Ulta Beauty, &honey is introducing six core products from two of its signature collections: Deep Moist and Melty Moist Repair. The Deep Moist collection includes a shampoo, treatment, and hair oil, designed for deep, moisture-focused care. The Melty Moist Repair line, on the other hand, caters to dry, frizz-prone, and difficult-to-manage hair, offering products that help hair feel smoother and more manageable.
The six-product assortment, which includes the Deep Moist Shampoo, Deep Moist Treatment, Deep Moist Hair Oil, Melty Moist Repair Shampoo, Melty Moist Repair Treatment, and Melty Moist Hair Oil, is now available online at Ulta Beauty and will be rolling out across approximately 600 Ulta Beauty stores nationwide.
&honey's approach to haircare is rooted in Japan's commitment to precision and performance. The brand focuses on delivering optimal moisture through carefully formulated blends of honey, botanical extracts, and advanced hair care technology. Honey, known for its moisturizing properties, plays a central role in &honey's formulations, complementing its broader approach to moisture-focused haircare.
The Ulta Beauty launch is a major milestone for &honey, as it expands its reach into one of the most expansive beauty retail environments in the United States. This move makes the brand more accessible to consumers looking to discover new approaches to haircare from around the world. With its distinctive honey-inspired concept and moisture-focused formulas, &honey is poised to offer a unique haircare experience to U.S. shoppers.