JAKKS Pacific Debuts Doll Haus of Dread™ at Walmart
News related to:JAKKS Pacific · 3 min read
SANTA MONICA, Calif., Oct. 05, 2026 /CourierPR/ -- JAKKS Pacific, a leading global designer, manufacturer, and marketer of toys and consumer products, is set to debut Doll Haus of Dread™, a new collector fashion doll line, at New York Comic Con. The dolls, which transform horror's most feared figures into high-style, display-worthy collectibles, will be available exclusively at Walmart and Walmart.com in Fall 2026.
The debut lineup features dolls inspired by four of cinema's most chilling icons: Ghost Face® from the 2022 film *Scream*, Billy the Puppet from the *Saw* franchise, Jason from the *Jason Universe* franchise, and Pinhead from *Hellraiser*. Each 11-inch fashion doll is crafted for collectors who want their shelves to scream style, featuring franchise-authentic fashions, signature accessories, and nine points of articulation for striking poses as sharp and unforgettable as the characters themselves.
The dolls, which retail for $39.97 and will hit shelves just in time for spooky season, come with a variety of unique features. Two Ghost Face dolls are available, one classic with the hooded silhouette that's haunted screens for decades and a limited-edition version, available exclusively at Walmart.com, that wears a new bling-encrusted mask. The Jason Universe doll arrives in a slasher and summer camp-themed aesthetic complete with a signature hockey mask. While Pinhead commands the room in a Cenobite-inspired gown. Billy the Puppet steps out in a signature pinstripe tuxedo suit.
Doll Haus of Dread™ marks the first chapter in a broader vision for Doll Haus as a unified collector destination. Beyond this debut collection, Doll Haus will expand into a house of sub-collections spanning fandom-driven properties, exclusive entertainment collections, and powerful collaborations, all designed to build a lifestyle destination for collectors rather than a single product line. As the platform grows, JAKKS plans to deepen the collector experience through direct-to-consumer exclusives, behind-the-scenes content, and a growing presence at conventions and events.
The dolls are expected to appeal to fans of horror films and collectibles alike, offering a new way to experience iconic characters from the genre. Each doll is meticulously designed to capture the essence of its respective character, from the classic Ghost Face to the intimidating Jason and the enigmatic Pinhead. The limited-edition Ghost Face doll, with its bling-encrusted mask, adds an extra layer of excitement for collectors.
Doll Haus of Dread™ is part of JAKKS Pacific's broader strategy to expand its product offerings and engage with a wider audience. The company has a history of creating innovative and high-quality toys and consumer products, and Doll Haus of Dread™ is no exception. By combining horror fandom with elevated fashion, JAKKS Pacific is creating a unique product that caters to the growing market of horror enthusiasts and collectors.
In addition to the dolls, JAKKS Pacific is also expanding its Doll Haus platform to include sub-collections and collaborations. This move is part of the company's long-term vision to create a comprehensive lifestyle destination for collectors, offering a range of products and experiences that go beyond just the dolls. By building a community around these products, JAKKS Pacific aims to create a loyal and engaged fan base.
The Doll Haus of Dread™ dolls will be available at Walmart and Walmart.com in Fall 2026, providing fans of the horror genre with a new and exciting way to celebrate their favorite characters. With a retail price of $39.97, these dolls are priced to appeal to a wide range of collectors, from casual enthusiasts to dedicated fans.