Ipsos Names Trinh Tu as CEO for UK & Ireland

Paris, 7 September 2026, Ipsos has announced the appointment of Trinh Tu as the new Chief Executive Officer for its operations in the UK and Ireland. Tu will take over from Kelly Beaver, who will step down from the role. Tu will join Ipsos’s Executive Management Committee (EMC) and will report directly to Kelly Beaver during the transition period.

Trinh Tu brings extensive experience in building and leading businesses within Ipsos. With over 30 years of industry experience, she began her career as a researcher and has since held various senior positions. Most recently, she served as the Managing Director of Ipsos Public Affairs and a member of the UK Management Board. Throughout her career, Tu has demonstrated a strong track record in delivering commercial growth, developing innovative services, and leading businesses through significant market, organisational, and technological changes.

Prior to her current role, Tu held the position of Head of Business Growth for Public Affairs and Head of Employment, Welfare and Skills. She has also served as a board member and governance expert, currently serving as Vice Chair of UNHCR UK and chairing its Remuneration Committee.

Kelly Beaver, CEO of Ipsos, stated, "Trinh brings an exceptional combination of commercial leadership, client focus, and deep knowledge of Ipsos. Throughout her career, she has demonstrated her ability to grow businesses, develop innovative services, and lead with clarity. I am confident that, under her leadership, our UK and Ireland business will continue to grow and deliver outstanding value for all our clients."

Trinh Tu commented, "Having spent my career at Ipsos, it is a huge honour to be asked to lead our UK & Ireland business. I know the talent, expertise, and commitment of our people, and I am enormously proud of what our teams achieve for our wide spectrum of clients. I look forward to building on our momentum and working together to deliver Horizons and the next phase of our growth."

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. The company’s passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, or employees. Ipsos’s 75 business solutions are based on primary data from surveys, social media monitoring, and qualitative or observational techniques.

Tu’s appointment signals a continuation of Ipsos’s commitment to strengthening its presence in the UK and Ireland. With Tu’s experience and leadership, Ipsos aims to maintain its position as a leading provider of market research and polling services, driving innovation and delivering value to its clients.