Introducing Scoot™, Safeway's new furry mascot for Northern California

Safeway Northern California has unveiled its new mascot, Scoot™, a lovable, furry ambassador designed to enhance the shopping experience for families and communities. The cheerful character will guide customers to savings, fresh finds, and family-friendly fun across its stores and events.

Introducing Scoot™, a bright red-furred mascot adorned with a leafy green sprout, signature Safeway visor, and red sneakers, Scoot is set to become a familiar and beloved presence in Northern California, Northern Nevada, and Hawaii. With a mission to make shopping more rewarding and fun, Scoot will appear at community events, support hunger-relief initiatives, and champion charitable causes.

"Scoot embodies the spirit of Safeway, helping people save money and supporting local communities," said Kelly Mullin, Regional President of Marketing and Merchandising for Albertsons Companies California Region. "We're excited to bring this joyful new character to our stores and communities."

Shoppers can look forward to Scoot's assistance in discovering special savings, featured promotions, peak-season produce, and new products. The mascot will also be on hand to share healthy dinner ideas and support local communities and important causes. Scoot's friendly presence will be felt in Safeway advertising, social media, and special events.

Last year, Safeway in Northern California donated $55 million in food and financial support to charitable organizations. To celebrate Scoot's arrival, the company will donate $5,000 to a local nonprofit. Scoot will also be seen popping in at stores and participating in community events, reinforcing Safeway's commitment to supporting local organizations and helping those in need.

Follow Scoot's adventures on Instagram and TikTok at @safewaysscoot for savings tips, fresh discoveries, and behind-the-scenes fun. Since 1926, Safeway has been a trusted grocery retailer, serving Northern California with quality and service. Today, the company operates over 283 stores, including Andronico's, Safeway, and Pak N' Save, under various banners.

In the coming months, Scoot will be a constant presence, guiding shoppers and families towards great savings and family-friendly fun.