If You Care Debuts Parchment Paper Dress at New York Fashion Week
News related to:If You Care · 2 min read
If You Care, a brand known for its high-performance kitchen essentials, has pushed the boundaries of its everyday parchment paper into the world of fashion. Actress and host Busy Philipps debuted the first-ever parchment paper dress during New York Fashion Week, marking a significant milestone for the brand.
Philipps, a longtime fan of If You Care, embraced the opportunity to showcase the versatility of the product.
The dress, crafted by New York-based fashion designer Lucy Boogaerts, is a one-of-a-kind piece that draws inspiration from a classic '60s shift silhouette. Boogaerts, known for her bold, one-of-a-kind pieces and work with unexpected materials, meticulously folded and constructed the dress entirely from If You Care parchment paper, down to its intricate floral details.
If You Care's Sr. Director of Brand Marketing, Jenna Davis, explained the brand's vision behind the project. "It's made with unbleached, totally chlorine-free paper and without added PFAS or other forever chemicals. Once the dress has had its moment, the parchment can be composted, bringing the whole idea full circle."
The performance of the parchment paper in the kitchen is well-established. The brand's unbleached, totally chlorine-free parchment paper is designed to help food cook the way you want it to while preventing sticking and making cleanup easier. Whether roasting vegetables, baking cookies, or making a sheet-pan dinner, the paper performs reliably and safely.
Now, the brand has taken its performance to the runway. The custom dress, worn by Philipps during fashion's biggest week, is a testament to the brand's commitment to innovation and sustainability. The dress is not just a fashion statement; it's a demonstration of the brand's eco-friendly ethos. "Performance Never Goes Out of Style," Davis added, highlighting the brand's philosophy that reliable, safe results are always in demand.
Fans can now have the opportunity to own their own custom If You Care Parchment Paper Dress. Beginning September 14, one lucky fan can win their own dress, tailored to their measurements, plus a year's supply of If You Care products to take parchment from the runway back to the kitchen. To enter the If You Care Parchment Paper Dress Sweepstakes, fans can visit IfYouCareParchmentPaperDress.com from September 14-30, 2026.
If You Care, a brand that prides itself on creating high-performance kitchen and household essentials, continues to push the boundaries of its everyday products. The parchment paper dress is a bold move that showcases the brand's commitment to innovation and sustainability. As the fastest-growing parchment brand in the U.S., If You Care is proving that performance and eco-friendliness can go hand in hand.