Huawei hosts summit for Chinese game developers in Düsseldorf

Düsseldorf, Germany, Huawei hosted the "HUAWEI Games Summit 2026" as part of the Gamescom week, bringing together Chinese game developers with European partners to explore market insights and Huaweic’s expertise in localization and compliance. The summit, organized by Huawei GameCenter, gathered over 40 participants, including well-known studios such as Rastar, YOOZOO, FunPlus, KURO GAMES, and Dream of Dragons. European industry partners, gaming analysts, and Huawei’s international gaming team shared insights on market entry, collaboration models, and the resources developers need to succeed in the region.

### Expanding Opportunities in Europe

The summit kicked off with opening remarks from Huawei’s leadership, emphasizing the company’s commitment to supporting its partners as its international ecosystem grows. Huawei presented its cross-border business model for the gaming sector, showcasing global success stories and incentive programs designed to help developers achieve commercial success through diverse collaboration models. Keynote speakers highlighted promising growth opportunities in Europe, particularly the emerging market for minigames, described as a "blue-ocean opportunity." Strategies for deeper market integration and expansion were also discussed, with Huawei stressing the advantages of its established distribution channels and local support.

### Regulatory and Compliance Challenges

Data protection and compliance were crucial topics, with a dedicated session addressing European regulatory requirements. Huawei shared practical approaches to meeting the General Data Protection Regulation (GDPR) standards, supported by its localized infrastructure, including its subsidiary Aspiegel in Ireland, a localization center in Madrid, and a compliance hub in Dublin.

### Insights from Local Partners

A panel discussion with local partners provided valuable insights. Aurelien Lavaud from Gameloft discussed the popularity of IPs and player preferences in Europe, offering strategies for developing effective cooperation in the IP space. Enrique Phan from Sphere Games explored how artificial intelligence is transforming game development and its future direction. Andreas Mac Mahon from Flexion addressed the evolving app store revenue models and their impact on the global gaming publishing market. Patrik Jackiewicz from Challengemode delivered a presentation titled "Winning Europe Market by Market: A Growth Playbook for Mobile Publishers," focusing on strategies for capturing the European market.

### Understanding European Gamers

The summit concluded with a roundtable discussion involving five key local players and influential figures. This session gave developers direct insights into European user preferences and perceptions of different game genres, helping them tailor their offerings to the regional taste.

### Why Developers Choose Huawei

Europe remains a dynamic innovation hub with a diverse player community and a growing demand for high-quality mobile games. Through Huawei GameCenter, which is available in over 170 countries and regions and offers thousands of games, Huawei provides Chinese developers with a proven entry point into this region. Hundreds of Chinese studios already collaborate with Huawei to reach European gamers. Leveraging its expertise in localization and compliance across Europe, Huawei continues to support its partners in capturing new opportunities and achieving sustainable long-term success.

The event underscored Huawei’s ongoing commitment to fostering collaboration between Chinese and European game developers, aiming to bridge the gap and facilitate mutual growth in the global gaming landscape.