Home Instead and Drew & Jonathan Partner to Help Families Plan for the Future at Home
News related to:Home Instead · 2 min read
Omaha, Nebraska, Oct. 12, 2026 /CourierPR/ -- Home Instead, the world’s leading provider of home care for older adults, has partnered with Drew & Jonathan, the hosts of the popular Property Brothers TV series, to help families plan for the future at home. This collaboration aims to provide practical tips, resources, and guidance to make planning for the future more approachable and actionable for families.
Home Instead, with over 30 years of experience in home care, and Drew & Jonathan, known for their expertise in creating beautiful, functional homes, have come together to explore various aspects of home planning. These include thoughtful home updates, everyday safety, and the support that can help older adults continue living life at home on their terms. The partnership will be shared through the Drew & Jonathan brand social channels (@drewandjonathan) and on Home Instead’s website.
The partnership is timely given the growing older population in the United States. According to the National Council on Aging, more than 11,000 Americans reach age 65 each day. At the same time, 90% of adults between the ages of 55 and 75 say they want to remain in their current homes as they age. Home Instead’s global franchise network includes 1,200 locations across seven countries, with more than 100,000 Care Pros delivering over 60 million hours of care annually.
Home Instead’s Chief Brand and Communications Officer, Kim Atkinson, emphasized the importance of early planning.
The partnership will explore various topics, from thoughtful home updates and everyday safety to the support that can help older adults maintain their independence.
Home Instead’s mission is to help older adults continue living safely and comfortably at home as they age. The company’s personalized home care is designed around each individual’s needs, routines, and preferences. With more than 100,000 Care Pros, Home Instead is well-positioned to provide the support needed to help older adults continue living life at home on their terms.
The partnership will also provide resources for families to learn more about making their homes ready for the future.