Havana Roasters Coffee Opens Hollywood Café

Havana Roasters Coffee, the premium Cuban-style coffee brand based in Florida, has expanded its footprint in Los Angeles with the opening of its first licensed retail location, a Cuban Bakery & Sandwich Bar in Hollywood. The café, located at 5931 Franklin Avenue, Hollywood, CA 90028, marks the company’s first licensed retail outlet and serves as a template for future expansion. The café, which opened in a phased "soft" format, is now fully operational and is set to introduce its full menu and extended hours in the coming weeks.

The opening of the Hollywood location is a significant milestone for Havana Roasters Coffee, as it marks the company’s first direct consumer experience in the Los Angeles market. The café offers a range of artisan-roasted coffees, including cafecito, colada, cortadito, and café con leche, as well as traditional Cuban pastries and sandwiches. The walk-up window is designed to extend service into evening and late-night hours, catering to the busy Hollywood Hills Franklin Village area.

The new café is operating under a license from HRC Hospitality Corp., through which the company earns licensing fees and holds an equity stake. The opening of the Hollywood location is a testament to the brand’s growing appeal beyond Miami, where it has been a staple for over two years.

The Hollywood location is part of Havana Roasters Coffee’s multi-channel growth strategy, which includes wholesale, retail, and e-commerce markets. The company’s expansion into Los Angeles is a strategic move to tap into the city’s diverse and affluent population, which has shown a growing interest in Cuban cuisine and coffee culture.

The company’s presence in Los Angeles is expected to bolster its existing presence in Miami, where the brand has been a fixture for over two years. The Miami location has proven to be a successful model, with the brand’s artisan-roasted coffees and traditional pastries and sandwiches attracting a loyal customer base. The Hollywood location is designed to replicate this model, offering a similar experience to Miami customers, but tailored to the unique needs and preferences of the Los Angeles market.

The opening of the Hollywood location is expected to contribute to the company’s licensing fees and equity participation, as well as provide valuable insights into the brand’s performance in a new market. The company’s management believes that the Hollywood location will serve as a proof of concept, a replicable template, a product laboratory, and a venue for brand visibility, all of which are essential for the company’s future growth and expansion plans.

Havana Roasters Coffee’s expansion into Los Angeles is a significant step forward in the company’s multi-channel growth strategy, and it is expected to contribute to the company’s overall success in the years to come. The company’s commitment to expanding its presence in Los Angeles is a clear indication of its confidence in the market and its ability to meet the growing demand for Cuban-style coffee and cuisine.