GHT Expands into North American Automotive Film Market
News related to:GHT Co., Ltd · 2 min read
BUSAN, SOUTH KOREA, October 21, 2026 /CourierPR/ -- GHT Co., Ltd., a South Korean manufacturer specializing in automotive protection films, is expanding its presence in North America by leveraging its 20 years of coating expertise. The company, led by CEO Gyeong-hwan An, aims to establish a stronger foothold in the region through advanced automotive protection film technology.
Founded in 2001, GHT Co., Ltd. has been a leader in the paint protection film (PPF) and windshield protection film markets. With a focus on high-performance automotive film products, the company has built a comprehensive product portfolio tailored to diverse market needs. Its flagship brand, KEEPGARD, features models such as KEEPGARD PRO-S and KEEPGARD MASTERS, which offer advanced stain resistance, self-healing capability, and reinforced structural durability.
GHT’s core product, PPF, is engineered to safeguard vehicle exteriors against scratches, environmental contaminants, and physical wear. Utilizing proprietary topcoat technology, the company manufactures high-performance, TPU-based (Thermoplastic Polyurethane) protection films that combine long-term durability, stain resistance, and self-healing properties. These films are designed to minimize yellowing, offering enhanced elongation and high adhesion strength, ensuring superior durability and efficient installation for professional applicators.
The company’s commitment to quality is evident through its structured manufacturing and quality management systems, which hold ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health and Safety Management) certifications. These certifications underscore GHT’s dedication to maintaining high standards in product development and production.
In addition to its proprietary brand, GHT actively provides Original Equipment Manufacturing (OEM) and Private Label production solutions for global business partners. The company recently secured an agreement to supply OEM-branded windshield films to a major Middle Eastern client, further solidifying its international sales network. GHT is now expanding its presence in North America by building strategic distribution partnerships with automotive film distributors and certified installation centers.
GHT’s expansion into North America is driven by its proven technical reliability and strong market recognition in the Middle East, where its products have successfully performed under harsh climatic conditions characterized by extreme heat, intense UV exposure, and windblown sand. The company’s flagship product, KEEPGARD XPERT, a TPU-based film specifically engineered to protect automotive glass from stone chips, road debris, and surface scratches, has been a key differentiator. Its 0.8 mil (20 μm) topcoat thickness is substantially thicker than standard market alternatives, effectively preventing deep surface scratching and optimizing driving comfort.
Determined to raise brand awareness and establish long-term regional partnerships across North America, GHT is offering tailored introductory partnership incentives for new North American commercial accounts. The company aims to accelerate market entry by connecting through official media and trade inquiries.
GHT Co., Ltd. is a South Korean manufacturer specializing in high-performance automotive paint protection films and windshield protection films, powered by 20 years of technical innovation in surface coatings. The company provides premium branded products, OEM, and private-label manufacturing solutions to clients worldwide.