FanMaxx Seeks to Boost College Sports Revenue

SALT LAKE CITY, Nov. 10, 2026 /CourierPR/ -- FanMaxx, a proprietary AI-native platform developed by sports, media, and ad tech veterans, is set to revolutionize the revenue landscape for college athletics. The platform, designed to dramatically increase fan engagement and revenue, is poised to address a significant revenue gap in the college sports sector, which currently earns half the revenue per fan compared to professional leagues.

College athletics face a substantial challenge with the House v. NCAA settlement allowing schools to pay athletes, escalating coaching costs, and a facility build-out arms race. This has created a significant gap between new costs and current revenue, a problem that FanMaxx aims to solve.

Great fans are the foundation of college athletics, but they are often fragmented and data is scattered across various systems, making it difficult for universities to understand their fan base comprehensively. This fragmented data has led to missed revenue opportunities. FanMaxx seeks to address this issue by integrating with a school's existing technology, working alongside its current ticketing, media, and sponsorship partners, and running revenue programs with the athletic department. By doing so, FanMaxx creates a unified fan intelligence platform that builds a single first-party profile of each fan, turning it into more relevant content and experiences. This platform powers a new university-branded app that serves as a fan’s year-round home for content, community, tickets, game day activities, shopping, and giving. Every interaction with the app feeds the platform, creating better content and experiences that drive more engagement, more engagement grows revenue per fan, and the intelligence gets sharper with every cycle.

The founders of FanMaxx, including Derek Mattsson, Kurt Schneider, Dan Lovinger, and Bruce Lefkowitz, are experienced professionals in the fields of ad tech, sports, media, and sponsorship. Schneider was the former Executive Chairman of Logitix, the former CEO of the Harlem Globetrotters, and the former CMO of WWE. Lovinger was the former President of Advertising and Sponsorship Sales for NBC Sports and the Olympics, where he closed more than $10 billion in deals. Lefkowitz was the former EVP of Fox Networks, where he led $3.8 billion in advertising revenue.

Mattsson, the CEO of FanMaxx, emphasizes that athletic departments do not need another app; they need new revenue they can control. The founders believe that fans are a university’s most valuable asset, and most schools barely know who their fans are. FanMaxx gives fans a community worth coming back to and gives schools the intelligence to earn more from every fan.

The founders are currently meeting with athletic directors, revenue leaders, and interested investors across the country, and the response has been strong. Universities have spent a century building the most passionate fans in sports, but handed the relationship to others: ticket vendors, merch vendors, and social platforms. Every athletic director the founders talk to says they need new revenue, and they need it now. Schools that can answer the question of who they reached and what it drove will name their price for sponsorship dollars, while those that cannot will see those dollars leave for the pros.

FanMaxx’s planned 2027 deployment will select a founding university partner. The company was founded by Derek Mattsson, Kurt Schneider, Dan Lovinger, and Bruce Lefkowitz. FanMaxx is designed to unify fan data across a school’s existing systems and partners and turn it into new revenue at every fan touchpoint, including a university-branded fan experience. FanMaxx is designed to share in the new revenue it creates, so FanMaxx wins only when its schools win. FanMaxx’s platform is designed to share in the new revenue it creates, so FanMaxx wins only when its schools win.