EXPO 2027 Belgrade Launches "Visit Serbia" Campaign in Bratislava

BRATISLAVA, Slovakia, Sept. 21, 2026 /CourierPR/ -- EXPO 2027 Belgrade, set to take place from 15 May to 15 August 2027, has launched a "Visit Serbia" campaign in Bratislava, aiming to foster new partnerships and explore new travel destinations.

The campaign, which brought together Serbian and Slovak travel and business representatives, included presentations and business-to-business (B2B) meetings with Slovak travel agencies, tour operators, and business leaders. The goal is to encourage Slovak travel professionals to develop itineraries that highlight Serbia's rich cultural and natural attractions.

Lukáš Parízek, Slovakia's Commissioner General for EXPO 2027 Belgrade, highlighted the practical trade benefits for Slovak delegates.

From a tourism perspective, EXPO 2027 Belgrade is a global platform where destinations can build awareness, create partnerships, and inspire future travel.

The "Visit Serbia" campaign encourages Slovak travel professionals to promote the country's historic sites, cities, mountains, spas, cuisine, and hospitality. By participating in the campaign, Slovak travel agencies and tour operators can offer their clients a diverse range of experiences, from exploring ancient ruins to enjoying the natural beauty of Serbia's mountains and spas.

The event also aims to strengthen the economic ties between Serbia and Slovakia. According to the Slovak Ministry of Foreign and European Affairs, bilateral trade between the two countries has been steadily growing, with Serbia being a key partner in the region. By promoting Serbia as a travel destination, the campaign hopes to further enhance these economic relationships.

In conclusion, the "Visit Serbia" campaign in Bratislava is a significant step towards building stronger ties between Serbia and Slovakia. As EXPO 2027 Belgrade approaches, the campaign aims to not only attract visitors but also foster long-term partnerships between the two countries.