Earnings Call Best Practices for IR Teams
News related to:Notified · 2 min read
NEW YORK, Sept. 28, 2026 /CourierPR/ -- Earnings season is back, and with it comes a new challenge for companies looking to prepare for their quarterly calls. Investors and analysts are still scrutinizing financial narratives, but AI tools now play a significant role in interpreting calls, transcripts, and IR websites, shaping what the market reads, hears, and acts upon. The question is: are companies looking at their narratives through the same lens as investors, analysts, and AI models?
On September 29, Notified is hosting a 30-minute webinar to address these concerns. The webinar will cover five key areas where companies may overlook their financial narratives in the AI era.
What to Expect
The webinar will begin with a discussion on what the last earnings call can reveal about a company's financial narrative and where messaging can be strengthened. This will include an analysis of investor questions and emerging industry themes, which can help shape more relevant and effective earnings messaging. Additionally, the session will explore how to align an investment thesis across key communications, ensuring the story holds up consistently with investors, analysts, and AI tools summarizing it.
Who Will Be Speaking
Thomas Kan, Director of Go-To-Market at Notified, will lead the discussion. With over 18 years of marketing leadership in financial services and technology, including senior product marketing roles at Morningstar, HUB International, and American Express, Thomas brings a wealth of experience to the webinar. Christine Thompson, Manager of Customer Experience at Notified, will also participate. Based in Toronto, Thompson has a decade of experience in customer success, change management, and product roles, and has built a reputation for helping clients adopt new tools and processes without disrupting existing workflows.
Why Attend
Earnings preparation has changed. Investors and analysts still ask the hard questions, but AI tools are now interpreting calls, transcripts, and IR websites, shaping what the market reads, hears, and acts upon. By attending the webinar, IR teams can gain a better understanding of how to prepare for earnings calls in the AI era, ensuring their narratives are as strong and relevant as possible.
When and Where
The webinar will take place on Tuesday, September 29, 2026, at 11:00am ET. Registration is available via the provided link. Participants will have the opportunity to learn from experts who have analyzed thousands of earnings events, providing practical insights and best practices to help IR teams prepare with greater confidence.
Additional Information
- Speaker: Thomas Kan, Director of Go-To-Market, Notified - Speaker: Christine Thompson, Manager of Customer Experience, Notified - When: Tuesday, September 29, 2026, at 11:00am ET - Registration: [Link] - Speaker Background: - Thomas Kan has over 18 years of marketing leadership in financial services and technology, including senior product marketing roles at Morningstar, HUB International, and American Express. - Christine Thompson joined Notified in 2024 after a decade in customer success, change management, and product roles, based in Toronto, and has built a reputation for helping clients adopt new tools and processes without disrupting existing workflows.
By attending the webinar, IR teams can ensure they are looking at their narratives through the same lens as investors, analysts, and AI models, preparing for earnings calls with greater confidence and effectiveness.