DPC Dash Expands Store Network and Innovates in Q3 2026

HONG KONG, Oct. 12, 2026 /CourierPR/ -- Domino's Pizza China, through its subsidiary DPC Dash Ltd (1405.HK), has seen significant growth in its third quarter of 2026, expanding its store network and enhancing its product and marketing initiatives. According to the company's Third Quarter 2026 Investor Fact Sheet, DPC Dash operated 1,634 stores across 87 cities in China, marking a net addition of 84 stores and entry into 12 new cities compared to the previous quarter. This expansion, which accounted for approximately 44% of the total network, brought the company closer to its full-year 2026 opening target of 350 net new stores, which it had secured through stores already opened, under construction, or signed, up from 89% as of June 30, 2026.

The company's "Go Deeper, Go Broader" strategy has been instrumental in its market expansion. By September 30, 2026, DPC Dash had entered 27 new cities, with stores in initial cities and new cities totaling 908 and 726, respectively. Delivery services have also seen a boost, with transactions accounting for 30% of total transaction volumes in new city markets, up from 25% in the first half of 2026. Third-party aggregator platforms remain a crucial channel, supporting the company's delivery business in these markets.

DPC Dash's loyalty program has been a key driver of its digital strategy, with total loyalty program members reaching 45.2 million as of September 30, 2026, compared to 32.9 million in the same period last year. Over the past 12 months, approximately 19.9 million new customers placed their first orders through both the company's own channels and third-party channels, further strengthening its customer base.

Product innovation and marketing campaigns have also been pivotal. In the third quarter, DPC Dash introduced the Durian Roast Chicken Pizza, offering a unique taste experience. For the Mid-Autumn Festival, the company re-launched its core product, the Salted Egg Yolk Flavored Chicken Pizza, with a limited-edition Star & Moon design. Additionally, during the Major Heat period, DPC Dash ran a campaign highlighting seasonal potato pizza flavors to cater to summer dining demands.

To enhance its value proposition, DPC Dash launched a RMB79 six-piece set comprising two 9-inch pizzas plus multiple sides and drinks, providing standout value for money. The quarter also saw the return of "Mega Week," a buy-one-get-one-free promotion on Signature and Classic Flavor pizzas.

DPC Dash's focus on quality and consumer trust has been recognized through various accolades. The company was named to Southern Metropolis Daily's 2026 Top100 High-Quality Consumer Brands list for the third consecutive year and was again named a Top10 High-Quality Consumer Brand. It also received the 2026 Consumer Trust Award, Western Fast Food of the Year from Jiemian News.