DEY. Wins Anthem Awards for AI Safety Campaign

New York, Nov. 10, 2026 /CourierPR/ -- DEY. Ideas + Influence, a global communications and advisory firm, has seen its AI safety campaign with the Machine Intelligence Research Institute (MIRI) win significant recognition. The campaign, launched in early 2025, aimed to bring the issue of AI safety and the existential risk posed by unaligned superintelligent AI into mainstream culture and policy discussions.

The effort, which included the publication of the book "If Anyone Builds It, Everyone Dies" by MIRI’s Eliezer Yudkowsky and Nate Soares, has been a multi-year endeavor. By September 2026, the campaign had established a credible public voice for an organization that had long been associated with a fringe position. The book reached the New York Times bestseller list in its first week, marking a significant milestone in the campaign’s journey.

DEY. and MIRI’s work combined message development and media training with national media relations, Capitol Hill convenings, creator partnerships, and direct outreach to signatories of the 2023 open letter calling for a pause on advanced AI development. The campaign’s success was recognized when it won the Anthem Community Voice Award, decided by public vote, and a Silver Anthem Award in the PR or Earned Media Campaign category of the 6th Annual Anthem Awards. The awards drew more than 2,500 entries from 43 countries, underscoring the global reach and significance of the campaign.

The Machine Intelligence Research Institute (MIRI), a 501(c)(3) nonprofit based in Berkeley, California, focuses on research and public outreach intended to prevent human extinction from the development of artificial superintelligence (ASI). Founded more than 20 years ago, MIRI was the first organization to advocate for and work on ASI alignment as a technical problem.

The Anthem Awards, launched in 2021 by The Webby Awards, recognize impactful brands, nonprofits, and individuals setting the standard for good worldwide. The awards honor work across seven core causes, including technology, and are presented in partnership with organizations such as the Ad Council, Born This Way Foundation, and the Nonprofit Alliance.

The success of the DEY. and MIRI campaign highlights the growing importance of addressing AI safety and the potential risks associated with unaligned superintelligent AI. As the technology continues to advance, the work of organizations like MIRI and DEY. becomes increasingly crucial in shaping public discourse and policy around AI development.