demandDrive Named Clay's Inaugural "Rising Star" Partner
News related to:demandDrive · 1 min read
BOSTON, Oct. 20, 2026 /CourierPR/ -- demandDrive, a leading tech-enabled go-to-market services firm, has been named the inaugural "Rising Star" partner by Clay, a provider of an always-on revenue engine for go-to-market teams. This recognition came at Clay's first-ever Partner Day, held during the Sculpt conference in San Francisco.
demandDrive specializes in revenue operations, growth marketing, and outsourced sales development. The company officially joined the Clay ecosystem as a certified Studio Partner in May 2026. Over the past five months, demandDrive has integrated Clay's data infrastructure into its managed sales and marketing programs, enabling clients to lower operational costs, improve pipeline quality, and accelerate pipeline velocity.
Lindsay Frey, Co-Founder and CEO of demandDrive, highlighted the significance of this achievement.
The relationship between demandDrive and Clay began in 2024, with the firm scaling up to Clay Enterprise late last year. By pairing data engineering with outsourced execution, demandDrive has driven broad adoption across its client base. The company runs always-on plays across each client's full addressable market, delivering measurable return on investment.
Amy Reams, Head of Partnerships at Clay, praised demandDrive's approach.
Founded in 2011 and headquartered in Waltham, Mass., demandDrive is a complete GTM agency that helps B2B companies build predictable pipeline through outsourced sales development, demand generation, and revenue operations, including expert Clay implementation. The company has been named to the Inc. 5000 list and the Boston Business Journal Fast 50.
Clay, on the other hand, is the always-on revenue engine for go-to-market teams. It combines data from 200+ providers, a company's own first-party data, and AI agents to find the right accounts and run the next-best play for each one across the entire market. Clay's mission is to grow every company to its full potential.
This partnership and recognition underscore demandDrive's commitment to leveraging technology to enhance its services and deliver measurable results for its clients. With the integration of Clay's technology, demandDrive is well-positioned to continue driving growth and innovation in the B2B market.