Cydcor Named Preferred Staffing Provider for WSWA Access LIVE 2027

Cydcor, a leader in outsourced sales and event services, has been named the preferred staffing provider for the Wine & Spirits Wholesalers of America (WSWA) Access LIVE convention for a third consecutive year. The 2027 event, scheduled for February 1-4 in Dallas, Texas, will once again feature Cydcor's exhibit build services alongside its staffing for on-site talent and logistics support.

Access LIVE, a premier marketplace for innovation, networking, brand discovery, and business development in the wine and spirits industry, attracts more than 2,500 industry professionals and 400+ exhibiting opportunities each year. Cydcor's seamless, brand-forward execution over the past two years has earned the company a third consecutive selection as the preferred staffing provider.

"Our goal is to make it easier for exhibitors to create a strong, consistent brand experience on the show floor. By bringing together top-tier event talent, operational support, and exhibit services, we help brands manage more of their event needs through a single partner, so every interaction reflects their brand at its best."

Cydcor provides a wide range of services at Access LIVE 2027, including brand ambassadors, mixologists and bartenders, sampling specialists, costume characters, multilingual product representatives, on-site logistics and event support, and exhibit design and installation support. The company works with each client to align event talent and support with the brand's goals, messaging, and activation needs, ensuring that brand representatives are briefed on client expectations and prepared to engage attendees professionally.

For exhibitors working with Cydcor, the partnership offers a one-stop solution for sourcing their physical exhibit, design, construction, and installation, as well as the people who staff it. This pairing isn't new for Cydcor's Access LIVE program, but it remains a differentiator few staffing providers in the space can match.

Cydcor Event Services, a dedicated channel for in-person brand engagement and event execution, supports brand ambassador programs, trade show staffing, experiential activations, hospitality, sampling programs, and consumer events across North America. Its capabilities span planning and staffing, on-site execution, program management, post-event reporting, and exhibit services, giving clients the flexibility to work with one partner across individual events, multi-market programs, and large-scale activations.