Clinch Expands London Presence with Colin Cherry Appointment

Clinch, the agentic operating system for omnichannel advertising, has expanded its presence in London with the opening of a new office in Soho and the appointment of Colin Cherry as Vice President of Growth for EMEA. The move comes as the company sees increasing demand from brands and agencies across the region.

Cherry, who previously served as Director of Business Development at The Trade Desk and Head of Agency Sales UK at Criteo, will be responsible for driving regional growth, expanding relationships with key stakeholders, and building Clinch's presence in EMEA. His experience with leading global brands such as Adobe, Disney, and Marriott will be crucial as he works to connect creative and media operations through Clinch's Flight Control platform.

"We are delighted to welcome Colin to Clinch," said Taylor West, Global Head of Growth and Client Experience at Clinch. "Colin's extensive background in the industry will be invaluable as we continue to support our expanding base of global brands, agencies, and technology partners."

The new London office will serve as Clinch's hub for continued expansion across the UK and continental Europe. Clinch's Flight Control platform unifies workflows for planning, activating, optimizing, and measuring campaigns across various channels. By integrating media and creative execution into one coordinated system, Clinch aims to provide clients with operational efficiency and control.

Clinch has recently onboarded several Fortune 500 global advertisers and reported a 57% increase in full-time headcount across EMEA and APAC. These developments reflect the company's strategic focus on supporting clients in the increasingly automated era of campaign execution.

"Brands and agencies across EMEA are looking for ways to make campaign operations more connected, responsive, and accountable," said Colin Cherry, VP of Growth, EMEA at Clinch. "Clinch's Flight Control platform is designed to bring creative, media, and data into one workflow, helping teams move faster while maintaining control."

The company's expansion into a new central office in London underscores its commitment to supporting its growing client base in the region. With a focus on streamlining operations and providing advanced tools for campaign execution, Clinch is well-positioned to meet the evolving needs of advertisers and agencies in the EMEA market.