CarParts.com Launches New Marketplace for Auto Accessories

CarParts.com, an ecommerce company that offers over 1.5 million quality automotive parts and accessories, is set to launch CarParts Connect, a new automotive and auto-adjacent ecommerce marketplace. The marketplace, powered by Mirakl, will expand CarParts.com’s selection to include a wide range of products, such as vehicle accessories, travel and road trip essentials, pet and passenger products, outdoor and recreational gear, and more. The new platform will be available to the public in December 2026, with seller recruitment beginning immediately.

CarParts.com, which serves more than 100 million unique customers annually, has established itself as a premier destination for drivers seeking repair, maintenance, and upgrade solutions. Operating for over 30 years, the company has built a nationwide, company-operated distribution network, fast shipping, and experienced customer service team. With a commitment to delivering exceptional value, CarParts.com aims to eliminate the uncertainty and stress often associated with vehicle maintenance and repair.

CarParts Connect will be a significant step in CarParts.com’s long-term growth strategy. The new platform will broaden CarParts.com’s offering to include vehicle accessories, travel and road-trip essentials, pet and passenger products, outdoor and recreational gear, and more. The marketplace will be powered by Mirakl’s enterprise commerce suite, which will link marketplace operations, catalog and product data management, retail media, seller payouts, and strategic expertise in a unified solution. This integrated approach will enable CarParts.com to manage and scale its marketplace more efficiently, support sellers throughout the partner lifecycle, and create new opportunities for customers, sellers, and brands across the automotive aftermarket and beyond.

CarParts Connect will be available to the public in December 2026, with seller recruitment beginning immediately. The planned marketplace represents a significant step in CarParts.com’s long-term growth strategy. The marketplace will broaden CarParts.com’s offering to include vehicle accessories, travel and road-trip essentials, pet and passenger products, outdoor and recreational gear, and more. The marketplace is expected to launch in December 2026, with seller recruitment beginning immediately.

CarParts Connect will be powered by Mirakl’s enterprise commerce suite, linking marketplace operations, catalog and product data management, retail media, seller payouts, and strategic expertise in a unified solution. This integrated approach will enable CarParts.com to manage and scale its marketplace more efficiently, support sellers throughout the partner lifecycle, and create new opportunities for customers, sellers, and brands across the automotive aftermarket and beyond.

Interested sellers can learn more and apply at carparts.com/connect.