Broad Arrow Auctions Sets Record with $92.8 Million Sale in Las Vegas
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Las Vegas, Nevada, Nov. 02, 2026 /CourierPR/ -- Broad Arrow Auctions, the official auction partner of Concours at Wynn Las Vegas, achieved a record-breaking $92.8 million in total sales during its 2026 Las Vegas Auction, held on October 31 at Wynn Las Vegas. This sale marked the auction house’s second annual event and stands as the highest grossing collector car auction ever held in Las Vegas, surpassing the previous record set in 2022.
The auction, which saw 76 percent of all lots sold (64 out of 84), was a resounding success, driven by a 63 percent increase in registered bidders over the previous year. Thirty-five percent of these bidders were participating with Broad Arrow for the very first time, indicating a growing interest in the auction house’s offerings.
The highlight of the auction was the sale of the 1997 Ferrari F50, a highly anticipated, time-capsule car with 106 miles on the odometer. Accompanied by an impressive array of original factory accessories, this Ferrari F50 sold for a final $18,705,000 to a bidder in the room, setting a new world record for the most valuable F50 ever sold at auction, surpassing the previous record by more than $4 million.
Another standout sale was the 2025 Ferrari Daytona SP3, a stunning example of the second model in Ferrari’s highly sought-after “Icona” series. This SP3, finished in the exquisite Tailor Made shade of Verde Francesca over a two-tone Nero Alcantara and Mustard Aunde Jeans interior, was offered from its original owner, the curator of an exceptional private collection. After a lengthy bidding competition, the SP3 sold for a final $18,540,000, surpassing its high estimate and setting a new world record for a non-charity example of the model.
Additional exceptional modern collectible Ferraris that set new world record auction prices included a low-mileage, extensively specified 2014 Ferrari LaFerrari at $8,805,000 and a 2019 Ferrari 488 Pista finished in Giallo Modena paint with a two-tone stripe, which sold for $1,297,500. Outside the hot Ferrari market, a one-of-80 2023 Bugatti Chiron Super Sport finished in two-tone Argent (silver) and Black Carbon over Havana upholstery sold for $4,570,000, and an exceedingly rare, track-focused 2015 McLaren P1 GTR by Lanzante sold for a final world record price of $3,415,000.
The auction also featured a highly appointed, bespoke 2019 Koenigsegg Regera, which sold for $2,645,000, and a low-mileage 2009 Mercedes-Benz SLR McLaren Roadster in Special-ordered Arctic White over Silver Arrow Tobacco Brown leather, which set a new world record auction price for the model at $747,500.
The auction concluded with a standing-room-only sale, fueled by the increased bidder participation. Broad Arrow Auctions is set to continue the momentum with its second annual Zürich Auction in partnership with Auto Zürich, scheduled for November 7.