BM&A Partners with EHL to Enhance Service Excellence

New York, NY, Oct. 13, 2026 /CourierPR/ -- BM&A, an independent advisory and audit group with a 45-year history in the market, has announced a significant partnership with EHL Hospitality Business School. The collaboration aims to train the firm’s 400 professionals, based in France and abroad, on EHL’s Lausanne campus over a three-year period. This initiative is part of BM&A’s broader strategy to integrate service excellence into its operations, aligning with the evolving landscape of the advisory and audit professions.

BM&A’s decision to partner with EHL is driven by the belief that while artificial intelligence (AI) enhances analytical capabilities and transforms the delivery of work, it is not sufficient on its own to create value. The firm emphasizes the importance of understanding each situation, exercising sound judgment, engaging stakeholders, and supporting clients at critical moments. To achieve this, BM&A is investing in technology, expertise, and people, with the EHL program serving as a cornerstone of its service excellence framework.

The partnership with EHL will adapt the most demanding principles of hospitality to the advisory and audit professions. These principles include a fine understanding of expectations, personalized relationships, seamless interactions, attention to stakeholders, and a consistent experience. The program will be tailored to the realities of the advisory and audit professions, focusing on enhancing the client experience while also strengthening BM&A’s teams.

BM&A’s commitment to service excellence is part of its broader corporate project. The firm aims to develop its teams’ interpersonal, situational, and managerial skills, fostering a shared culture built on trust and individuality. This will help BM&A strengthen cooperation across its business lines and offer a distinctive development path to its employees and partners.

The partnership will be rolled out over three years, gradually extending to the entire Group in France and abroad. The first sessions will help refine the methods, expected behaviors, and measurement approaches before wider deployment. Through this initiative, BM&A affirms its vision of tomorrow’s advisory: augmented by technology, grounded in rigorous expertise, and differentiated by the quality of the experience offered to each client.

BM&A operates from nine hubs across France and internationally, including the United States, England, and Morocco. The firm brings together 400 professionals, including 180 partners and managers, to deliver high-quality, cross-functional, and comprehensive expertise with a pragmatic approach. As founder of BM&A Global Alliance, a network of alliances and partnerships present in 130 countries, BM&A sits on major industry bodies to anticipate market and regulatory developments.

EHL Hospitality Business School, the global leader in hospitality and business education, has 4,000+ students from more than 120 nationalities across three campuses in Switzerland and Singapore. The school’s holistic approach integrates academic rigor with hands-on experience and a deep commitment to human connection, shaping confident, versatile, and resilient leaders for careers in hospitality and wider experience-driven sectors.

This strategic partnership underscores BM&A’s commitment to excellence and innovation, positioning the firm to meet the challenges and opportunities of the evolving advisory and audit landscape.