Baosheng Media Group to Collaborate with DirectBooking Technology on AI Projects
BEIJING, Sept. 01, 2026 /CourierPR/ -- On August 25, 2026, Baosheng Media Group Holdings Limited (NASDAQ: BAOS), through its wholly owned subsidiary Baosheng Media Group Limited (Baosheng BVI), entered into a strategic AI business cooperation framework agreement with DirectBooking Technology Co., Ltd. (NASDAQ: ZDAI). The collaboration aims to leverage the strengths of both companies across various domains, including media-resource integration, brand promotion, market-channel expansion, and digital operations.
Baosheng Group, a China-based provider of native online marketing solutions, has established a robust framework in AI-enabled media operations, AI resource integration, AI-powered brand promotion, and short-form video content production. DirectBooking Technology, a Nasdaq-listed technology firm, focuses on direct-booking technology research and development, intelligent-system operations, and technical service support. The agreement paves the way for joint efforts in integrating these capabilities to drive innovation and commercial opportunities in the AI sector.
According to the terms of the agreement, Baosheng BVI will primarily focus on media-resource connectivity, brand-awareness building, intelligent market-channel development, and innovative-business incubation support. On the other hand, DirectBooking Technology will contribute its technical system support, technical upgrades, and intelligent operations and maintenance services. Both parties are optimistic that the collaboration will enable shared resources and complementary capabilities, fostering mutual growth and success.
"Through this strategic partnership, we aim to create a new model of mutual enablement combining 'AI market expansion + intelligent technology implementation'," said a spokesperson from Baosheng Group. "We believe that this collaboration will strengthen our commercialization and execution capabilities, while also exploring innovative cross-scenario AI applications."
DirectBooking Technology's technology infrastructure is expected to enhance the intelligent capabilities across the full project lifecycle, accelerate the deployment of marketing products, and strengthen long-term digital operating capabilities. For DirectBooking Technology, Baosheng Group's media traffic and broad channel reach are expected to support faster market penetration of its technology products, enhance the visibility of AI products, and improve commercialization and conversion efficiency.
The framework agreement will remain effective for one year from the date of signing. Unless either party submits a written notice of termination or amendment within 30 days before expiration, the agreement will automatically renew for successive one-year terms, with no limit on the number of renewals. For individual implementation projects, the parties will enter into separate supplemental agreements or project-confirmation documents, further specifying service standards, operational details, profit-sharing arrangements, settlement cycles, payment structures, and other applicable terms.
Both companies have emphasized the importance of maintaining strict confidentiality with respect to each other's commercial materials, technical secrets, customer information, and business data obtained during the collaboration. Intellectual property ownership is clearly defined, with technology achievements, intelligent system software, and algorithm-iteration results independently developed by DirectBooking Technology being exclusively owned by the company. Similarly, brand-marketing achievements, intelligent channel assets, and media-content resources independently developed by Baosheng BVI will be exclusively owned by Baosheng BVI.
The agreement also stipulates that all cooperation-related business activities will strictly adhere to applicable compliance requirements, including relevant laws, regulations, and industry regulatory standards in their respective places of registration and operation. Both parties are committed to supporting the stable and sustainable advancement of their businesses.
Baosheng Group and DirectBooking Technology have stated that the signing of the AI strategic cooperation framework agreement represents an important strategic initiative based on the long-term development of the artificial intelligence industry. They plan to deepen collaboration across AI brand building, intelligent channel development, technology-infrastructure deployment, and digital operations. Through this cooperation, the parties aim to amplify the value of AI resource integration, enhance AI project conversion efficiency, and pursue sustainable AI-driven growth opportunities.