41Caijing Hosts Forum on Global Expansion for Chinese Brands

Hangzhou, China, Sept. 25, 2026 /CourierPR/ -- Hosted by Hugo Cross-border with Meta, 41Caijing, and USEEPAY as co-organizers, the event was part of the DTC Global Expansion Accelerator series and focused on four key themes: new traffic, new conversion, new products, and new growth.

The forum brought together manufacturers and trading companies from Zhejiang, brands transitioning to cross-border e-commerce, and operators specializing in large-item categories, including home furniture, outdoor living, and large fitness equipment. The agenda covered four key areas. Brand growth strategist Rocky shared insights on how global expansion opportunities are reshaping the business landscape. USEEPAY payment solutions expert Sophie discussed payment and profitability strategies for high-ticket products during peak sales seasons. Tiancai, CEO of Kairong Global, explored the role of crowdfunding in validating overseas markets. Zhou Xuechun, Head of East China Business at 41Caijing, presented a systematic overview of marketing opportunities and communications strategies for Chinese brands expanding globally.

Zhou Xuechun highlighted that manufacturers and brands from China’s industrial clusters are shifting from simply selling products overseas to building global brands. Content marketing and PR are increasingly important for establishing brand awareness and building long-term brand equity. Leveraging its global media network and cross-border content capabilities, 41Caijing continues to provide international PR support for Chinese brands.

The event explored new approaches to global brand communications, focusing on three areas: industry opportunities and brand-stage analysis, content marketing and PR channel planning, and practical PR case studies. Zhou Xuechun noted that manufacturers and brands are recognizing the importance of strategic communications to enhance their global presence and influence.

The forum aimed to support Chinese brands in their global expansion efforts, providing them with the tools and insights needed to navigate the complexities of international markets. By fostering collaboration among manufacturers, brands, and ecosystem partners, the event sought to drive new growth opportunities for Chinese brands expanding overseas.