Yugo Brings Formula 1 Experiences to Austin Students During Grand Prix Week

AUSTIN, TX, UNITED STATES, October 16, 2026 /CourierPR/ -- Yugo, the global student housing brand and operator, is bringing Formula 1-inspired experiences to Austin college students during the United States Grand Prix week. Over 400 students from Yugo communities and the University of Texas at Austin will participate in a week of activities from October 20 to 24. The program aims to bring students closer to the world of motorsport through a series of engaging activities, including racing simulators, competitions, educational talks, and community events.

Yugo, in partnership with Longhorn Racing and Longhorn Sim Racing, student racing organizations at the University of Texas at Austin, will bring these motorsport-inspired experiences directly to college students and residents across the city. One of the highlights of the program is a free student activity at Yugo Waterloo, which will include access to racing simulators and the chance to win an exclusive race weekend experience. Additionally, a speaker event will feature team personnel from the Visa Cash App Racing Bulls Formula 1 Team, offering career insights, an interactive Q&A, and an exclusive race briefing. On October 24, a free racing simulator experience will be available at the Texas vs. Ole Miss tailgate, in partnership with 102.7 ESPN, giving football fans the chance to test their driving skills and win some prizes.

Yugo, backed by more than 30 years of operational experience, operates more than 280 student housing spaces across 14 countries and more than 120 of the world’s leading university cities. In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls Formula 1 Team (VCARB), giving students unprecedented access to opportunities and experiences inspired by the world of Formula 1. The program reflects Yugo’s Live Your Best Life approach, bringing students together through shared experiences while helping them explore new interests and potential career pathways.

Austin is the latest city to host activities through Yugo’s partnership with Visa Cash App Racing Bulls Formula 1 Team, following programs in Melbourne, Barcelona, and Madrid that combine motorsport experiences with career insight and opportunities for students to connect. The initiative is part of Yugo’s broader strategy to enhance the student living experience by creating dynamic, sustainable, and supportive communities where students can thrive during their studies and beyond.