XO Sports Expands to US with AI-Powered Predictions

XO Sports, the Australian AI predictions platform that correctly predicted four out of five underdogs in the recent NBA Finals, has expanded its services to the United States, bringing its unique prediction model to American sports fans.

Based in New York, XO Sports has launched its services in the US, offering predictions for basketball (NBA, WNBA), baseball (MLB), American football (NFL), and soccer (EPL). The company’s platform is backed by a fully public, independently audited track record of every prediction it has ever made, providing transparency to its users.

The launch of XO Sports into the US market is timely, coinciding with the first-ever regular-season NFL game in Australia, scheduled for September 11, 2026, at the MCG in Melbourne. The Rams will face the 49ers in this historic match. To celebrate, XO Sports has launched an extensive out-of-home (OOH) and digital marketing campaign.

Unlike traditional prediction apps that rely on a combination of chat groups and manual analysis, XO Sports uses a single app that simplifies the prediction process. Users can open the app before the start of any game to receive AI-generated predictions, including the call, confidence level, and recommended stake. The platform is designed to be user-friendly, making it accessible to a wide range of sports fans, regardless of their background in analytics.

XO Sports was co-founded by John Hanna, CEO and Co-Founder, and a team of engineers and wagering insiders. The company's unique approach lies in its self-improving AI model, which learns and refines its predictions based on real-world outcomes. Unlike traditional AI models, XO Sports claims its platform does not rely on human updates or certainty from individuals who may not stand behind their predictions.

"We want to provide American bettors with a more transparent and reliable service," said John Hanna. "Our AI model is continuously retrained on actual results, ensuring it remains accurate and up-to-date. We believe this makes us stand out in the crowded sports prediction market."

XO Sports offers two subscription plans: a free daily AI-powered Moneyline predictions service with confidence signals, and a premium plan that includes Edge Picks and Player Projections for $9.99 per month. All results are published publicly, and the company plans to launch a dedicated Performance Hub in the coming weeks.

"It’s about providing fans with the tools they need to make informed decisions," Hanna continued. "We want to empower our users with the insights they need, without the complexity of traditional prediction apps."

XO Sports emphasizes that it is not a bookmaker, exchange, or gambling operator. All content on its platform is for informational and entertainment purposes only. The company’s full track record is publicly available and independently audited by RSM Global, ensuring transparency and accountability to its users.

As XO Sports expands its services to the US, it aims to revolutionize the way sports fans approach their predictions, offering a simplified and transparent AI-driven solution.