WTT Names DBSE Strategic Advisor for Women's Sports Growth

NEW YORK, IL, UNITED STATES, September 30, 2026 /CourierPR/ -- World Team Tennis, a mixed-gender professional team tennis league, has announced that Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment (DBSE), will serve as a strategic advisor. Correnti’s appointment underscores the league’s commitment to capitalizing on the growing interest in women’s sports, a trend that DBSE has been instrumental in shaping. DBSE, a woman-owned company founded in 2023, is the world’s first firm exclusively dedicated to driving commercial investment into women’s sports. The company has been recognized by Sports Business Journal as a Women’s Sports Power Player since its inception. DBSE’s expertise in the female fan market and its strategic partnerships with brands have positioned it as a key player in the landscape of women’s sports.

Correnti’s role at World Team Tennis (WTT) will focus on advising the league on its commercial strategy and how it can leverage the growing investment in women’s sports. This partnership extends DBSE’s work with sports properties looking to capture growth in women’s sports and among female fans. WTT, which was originally founded by Billie Jean King and others in 1974, pioneered mixed-gender team competition and a more accessible, fan-focused vision for the sport. Under new ownership and management, WTT is returning to the market with a new, high-energy format that blends elite tennis with entertainment, culture, and local pride, aiming to redefine the team tennis experience for the next generation of players and fans.

WTT’s return to the market is being supported by DBSE’s strategic counsel, which will help identify potential commercial partners and opportunities. The partnership reflects a shared belief that the growth of women’s sports is creating new opportunities for established sports properties to connect with audiences and build revenue.

As WTT builds toward its December return, DBSE will provide strategic guidance on the league’s positioning in the market and assist in identifying potential commercial partners. This collaboration underscores the growing importance of women’s sports in the sports landscape and the potential for established properties to capitalize on this trend. The partnership between WTT and DBSE exemplifies the evolving landscape of women’s sports, where established brands are leveraging their existing fan bases and resources to invest in and support the growth of women’s sports.

World Team Tennis, under new leadership, is poised to capitalize on the growing interest in women’s sports, with DBSE’s strategic advice and expertise. This partnership is expected to drive long-term growth and reposition WTT as a leader in the mixed-gender team tennis landscape.