WRAP Cloud Launches Modern Audience Analytics Platform

NEW YORK, Sept. 29, 2026 /CourierPR/ -- Guideline, a leading provider of Ad Intelligence and Media Plan Management solutions, today unveiled WRAP Cloud, a SaaS-based, AI-powered edition of its multi-market audience analysis platform, WRAP. The television industry has relied on WRAP for over 30 years to transform linear TV and CTV ratings into critical decisions for advertisers, programmers, sales, and planning teams.

WRAP Cloud is now available to the world's largest publishers, agencies, and brands, bringing Guideline's established reputation as the trusted source of truth for advertising intelligence to a modern, software-as-a-service (SaaS) platform. This shift in delivery mechanism means that programming, sales, planning, and leadership teams can now access the same trusted methodology, reports, and multi-market analysis from any browser, without the need for local installations, virtual desktop environments, or manual data file management.

The launch of WRAP Cloud is significant because it democratizes access to audience analysis, making it available to a broader range of stakeholders. Previously, audience analysis was the purview of a few dedicated research specialists working on specialized machines. Now, teams across offices, markets, and home offices can benefit from the same insights, enabling more informed decision-making.

WRAP Cloud's capabilities are extensive, allowing users to open WRAP anywhere, onboard new users in minutes, retire the software overhead, and improve without the need for upgrades. The platform delivers the core WRAP experience as SaaS in the browser, including local daily ratings, CTV audience measurement, and the reports that customers run most frequently, with full multi-market analysis. Existing data licensing remains unchanged, and enterprise-grade controls, such as single sign-on, role-based access, and market-level entitlements enforced at the API level, ensure that users see only the markets they are authorized to view.

WRAP Cloud is now commercially available, and existing WRAP teams can start using it immediately. The platform remains fully supported by WRAP Desktop, which continues to be available for those who prefer the traditional approach.

Guideline, a global provider of ad intelligence and media plan management technology, offers the industry's most comprehensive and timely insights. Their solutions administer over $300 billion in media budgets, representing 60,000 media plans and 10,000 active users across many of the world's top brands and agencies. The company's proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries worldwide, providing the most complete and transparent view of the global advertising marketplace available today.